Today, fashion isn't only limited to the clothes that we wear or the brands that are in this business. These days, the way a product is depicted and the impact it makes on a potential buyer makes all the difference. The impact of a product not only comes from the product itself, but also from the packaging of the product. It can also be termed as the finality, on the basis of which the product's fate is decided. Whether it will be on the sales counter, or whether it would just be sitting on the shopping mall shelf as an another variable, depends upon the packaging of the product. That is why, the packaging and the labeling of a product has taken such an important place in the world of consumer goods.

A hang tag makes a product stand out from the crowd and is able to convey the professional image that the company wishes to portray. It also virtually appeals to a person walking by to pick up the product and take a thorough look at it. This makes room for the potential buyer being turned into a factual buyer. However, custom designed hang tags are the latest fashion accessories. The creativity and the designs of custom hang tags help a manufacturer introduce his product to a buyer, just by the sheer attraction of the art. Some of the most critical bits of information that are essential for hang tags are:

Brand Name

Manufacturer Details

Product Maintenance Instructions

Images

Brand Name: The brand name on the hang tag is like the name plate outside your house. It defines who you are and in most cases the more elegant a hang tag would be, the more it will spread the Brand Name.

Manufacturing Details: It is vital that manufacturer details are provided in the hang tag. These details tell the buyer where you are located. Information such as company address, phone numbers and e-mail should be clearly mentioned. It is quite possible that, maybe a buyer liked your product so much that he wants place a bulk order or wants to refer you to someone. Hence, the necessity of manufacturer details on the hang tags.

Product Maintenance Instructions: This is the point where a hang tag can really captivate a buyer by making him realize that the manufacturer does care for his customers. Be it a handkerchief or a television set, it should always be kept in mind that product maintenance guidelines should be clearly mentioned on the hang tags. Assuming that a customer is not very well informed about the maintenance of the product and if something goes wrong with his product, it would ensue a lot of negative publicity for the company. 'Word of Mouth' is the biggest weapon that a consumer possesses. Therefore, it is vital to give these instructions on the hang tags themselves.

Images: 'A picture is worth a thousand words'. This phrase suits perfectly with reference to the hang tags. A colorful and vibrant image of your product has the ability to draw a passer by and with the implementation the above-mentioned steps, can easily turn a casual look into a sale.

Custom Designed hang tags should be the most important element of the beginning of your marketing campaign. However, some of the most important factors to be considered while designing custom hang tags are:

Size: Make sure you choose the size of the hand tag as per your product's size. The hang tag should not look too bulky compared to the product, nor should it look insignificant. But, make sure the content that you need to put on the hang tag, gets adequate space and is visible to the customer.

Material: The material used in a hang tag would define its texture and the impression that it would make on the customer. There are different materials available for different requirements. Industrial tags require extra durability and high resistance to water and thus use Tyvek, Vinyl, and other polyvinyl synthetics. Garment tags for example are often printed on premium grade printing papers. Therefore, as per requirements, the materials should change. Hence, you should consider the material as a very important factor.

Artwork: Make sure your artwork is appealing and it gets to the customers. A boring and casual piece work of art would just keep sitting there, without anyone even taking a second look at it. Therefore, you should keep the artwork exquisite and catchy.

The article is written by the owner of Nationbright Industries - Hang Tag Design, the premier name in label production for hang tags and swing tickets. For any product information or query, please visit out website www.hangtagdesign.com or call us on (852) 2404 7525.