5 Ways to Improve Your Search Engine Placement

Do you have a website? Could your search engine traffic be better? If the answer to this question is yes, then read on and let me explain how you can improve your search engine ranking.

Search engine traffic is the most targeted type of traffic that you could hope for. What better visitors can you get than visitors who searched for what your website provides. One way to do this is to use pay per click advertising such as Google Adwords or Yahoo Search Marketing, but not everyone has the budget for this. Another way to do it is to earn your way on what is known as an organic search.

So how do you do that?

1. The first thing you need to do is identify what your competition is doing. Most websites will allow you to look at their homepage, right click with your mouse, click on view source, and then you can see the meta tags, which include keywords that they are targeting.

2. The next step is to develop a very comprehensive keyword list of your own. The first thing you should do is find out what your competitiors are doing with their keywords. After this you can start to build up a list of "long tail keyword phrases".

A longtail keyword is a phrase that typically has at least three to four words, often more. You can go to Wordtracker.com and enter your primary keywords to start building a list, and you can also use the Google keyword tool website as well. Regardless of how you do it you want to begin to develop a list of several hundred keywords.

3. The next thing you want to do is to begin to use those keywords in all of your marketing efforts. Your goal is to develop back links to your homepage, inner pages, and blog posts by hyperlinking your keyword phrase to each specific page. It is important that you include a link containing your keywords in the anchor text (clickable text).

You do this by creating content that is built around each individual keyword phrase. For example, if you do a blog post you would want to title it with the keyword phrase in the title, in the introduction and closing paragraphs, and then use variations of it in the body of the article.

4. It is important that you take each page and get those out on the Internet. You can do this via article marketing to some of the top article directories, and you should socially bookmark each post to some of the top social directories as well.

This becomes search engine bait, which is the key to getting your website, blog posts, and inner pages to the top of the search engines for those specific keyword phrases.

5. The final thing you can do is be consistent in your efforts to improve your search engine placement. This is not as hard as it sounds and you do not need to hire a seo expert.

You need to work every day at getting back links targeting hyperlinked keyword phrases and you'll find yourself a ranking on page for as many words as you want. Use these 5 tips for improving your search engine placement and you will see results over time.


------

Suzanne Morrison has many websites with top search engine ranks. Visit her website to find more tips on getting a better search engine rank and increasing your Google page rank and link popularity.