A Guide To Pure Water Filters

It's unbelievable...

Some companies claim to provide pure water filters, when in fact the water that they provide is no purer than the water from your tap. One company in particular uses the words water pure filters in their advertising campaign, but after contacting the parent company, it was learned that the filters do nothing to "purify". They only remove some chlorine and odor and that's only one example.

Telemarketing companies, scammers, con-artists and others prey on the American people on a daily basis. Nearly every good product you can think of has been faked or copied. Water filters are no exception.

By taking advantage of the reputation of top rated products and using similar names and wording in advertising campaigns, some companies have been able to sell inferior products and get away with it. Over the years, there have been numerous complaints and charges filed against companies that claim to provide high quality water filtration products.

By using advertising gimmicks and unfounded, unsupported claims or just plain scaring people, customers have purchased what they thought was needed to improve the quality of their water. In some cases, they didn't work, but in others they actually made the water worse.

Reputable companies that sell water pure filters can back up their claims with independent laboratory analyses. Underwriters Laboratory, for example, will analyze the content of what comes out of "pure water filters". But, manufacturers must pay for the testing and, of course, if they know that their product is a rip-off, they don't want the water analyzed.

The hope of these companies is usually to get in and out of the market quickly. Sell lots of filters over the internet or on a home shopping network, bank the money and then go out of business.

There is one company, for example, that advertised a "maintenance free" countertop unit to provide pure water, saying never need replacement, easy to install, 30 day warranty, etc. A great many customers say that the unit only worked long enough to get beyond the 30 day period before failing. The products are no longer on the market.

But failing products and wasting money is not the worst thing that can happen to you. In one case, a company advertising water filters for purification endangered their customer's health. According to the complaint filed by the FTC, the machine's "pure water filters" actually "added a chemical that is potentially hazardous to consumers' health".

As with anything else that we buy, we have to read the fine print. Consumer watch dogs, magazines and agencies can only do so much. Using words like water pure filters in an advertising campaign may seem misleading, but it is not always "false" advertising. In fact, if they use a phrase such as this, technically they are saying that they provide filters for water that is already pure.

Believe me, I'm a writer, so I pay a lot of attention to words. As consumers, we all need to pay attention. Look for certifications, before you buy. Protect yourself from being ripped off. We all deserve pure water. A good water filtration system may be the only way to get it. But, watch out for the "pure water filters".

Laurel Tevolitz is a dedicated researcher of critical issues that affect health and well-being. Visit her water purification blog now at http://www.safewaterpurifier.com
to discover which water purification system she recommends after extensive research.