The Opportunities & Challenges Presented By The Health Insurance Niche
Make no mistake, this is a supremely profitable niche with a lot going for it – big name billion dollar advertisers that offer website owners huge pay per lead and affiliate commissions, generous Adsense returns and millions of prospects that spend several thousands on the product per year, every year.
Another very attractive feature of this niche is that it is a long term one – health insurance is a growing business, particularly in countries like the U.K. where the government cannot maintain nationalised health care, forcing most people to choose privatised alternatives. In the U.S. most people have health insurance policies but look at alternative, better deals on a regular basis.
This is the sort of combination that really has the potential of delivering majestic returns to the switched on niche website owner. We look at how you can get started, plus how to avoid the most common pitfalls faced by site owners in this niche:
The Best Business Model For This Niche – A well constructed information website that informs people about how to get a good health insurance deal is the best way for newcomers to enjoy the returns available in this market.
It’s believed that over 80% of buyers of health insurance research different deals online, so information style websites in this niche are in high demand with millions of potential viewers. Here are some pointers on how to construct your website:
• Ensure the content is accurate and up to date.
• Make sure your site covers the major debates that health insurance BUYERS want to know about. Issues such as the different types of health insurance policies and advice on how to secure the best deals should be included in your content site.
• Every page should offer you earnings potential. Adsense and PPL are my favourites in this niche, both offer excellent potential (PPL offers the best value here, with upto $60 returns when your visitor only asks for a free health insurance quote).
Yes, good site development can be costly as well as time consuming but it is well worth it for the returns you can get here. Another major advantage with an info-site in this niche is that it can be run, and maintained almost completely on autopilot.. There are no products to ship, or clients to interact with. As a business owner here, you simply focus on delivering targeted traffic to your website – if it’s quality traffic and a quality website, then the returns can be really spectacular.
Challenges & Potential Problems Of This Niche – If you go down the website route, then of course developing a quality content site can be a challenge. If you’re looking to develop one from scratch but have no experience then consider using a service like elance to get a site developed. This can cost you anywhere from $500 to $5,000 depending on exactly what you want done.
Another major challenge is driving targeted traffic to your website once it is up and running. I do not like PPC in this niche because it becomes very expensive (many PPC advertisers are big guns with huge ad budgets so smaller site owners cannot realistically compete).
So, how can you drive traffic to your health insurance site? Focus on free methods such as article writing, forum posting and short video presentations - with millions of potential health insurance buyers, there are many outlets for the information site to generate traffic from.
For true wealth with niche websites, you need to find the most potent niches - health insurance is one of the highest paying industries around, and one that all sophisticated niche marketers will want to profit from.
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To find out more about the health insurance and other highly potent niche, including turnkey websites & specific marketing blueprints, visit the NMZ site:
http://www.digital-resale-rights.com/nmzspecial.htm