There’s a lot a person can do with the design of a brochure. From the way it’s folded to the type of information provided, brochure printing allows a company to give out its information in a liberal number of styles. One style, however, that doesn’t seem to be used as often is the pocket brochure.

This particular style has some very unique and powerful advantages to it.

Any business is likely to have a variety of customers they’ll be dealing with and to design a single advertisement that appeals to all of them isn’t a very easy thing to do. This is where the benefits of pocket brochures really come into play.

The basic idea behind a pocket brochure is to have an outer brochure that has a pocket inside where you can put another insert or small ad. Why is this so effective? The kind of insert you place inside the brochure doesn’t necessarily have to be the same for each pocket brochure you send out.

Your outer design is ideally a look that appeals to most audiences and depicts your company from a more neutral, wholesome angle. You can include your logo on the cover and any other headlines that will immediately grab a person’s interest.

Once inside, however, you can have different inserts per service you provide. You can have multiple inserts if you want to cover the widest range of services, or you can have only specific ones that best appeal to one group or another.

Let’s say you do accounting for both businesses and people. The kind of focus you’ll want when targeting the businesses isn’t necessarily the same as what a person is going to want. Design an insert aimed at the businesses and a separate one at regular people.

Not only are you able to hand out a more personalized advertisement but you can also save on costs. Let’s say you want to talk about two of your services with one customer base and talk about three different kinds of services with another. With the use of inserts you don’t have to print two completely different kinds of brochures.

Print your pocket brochure along with various inserts for all the services and insert in only the ones you want to emphasize. This can be very helpful if you’re speaking with a single person and you want to give them a quick, easy guide to all the products or services you provide that work best for them. The pocket brochure with the appropriate inserts is just like printing out a brochure customized for them.

Given the versatility of pocket brochures it’s amazing that more companies don’t put them to good use. Especially if you’re a smaller business with less money to spend on marketing, you can use your brochure printing effectively by creating something you can use in any situation.


For more information, you can visit this page on http://www.printplace.com/printing/brochures-inserts.aspx