First, lets talk about its name, where did they coined the name rocawear? Now you might be familiar by its rhyme. Well this is because rocawear was founded by Damon Dash, Karee “Biggs” Burke, and Jay-Z, which were also the heads of a hip hop label named Roc-a-Fella Records, in which the rocawear got its name.
Now for those that don’t know the Roc-a-Fella. Roc-A-Fella Records is an American hip hop/rap record label. The label is owned by Universal Music Group.
The fame of rocawear among the urban community has brought an annual sale of over $1 billion US dollars to the infamous clothing line.
The rocawear was so popular that the founders decided on expanding their clothing lines into rocawear children, rocawear juniors, rocawear socks and sandals, rocawear leather suede and fur outerwear, rocawear handbags and rocawear belts, rocawear lounge wear and big & tall, rocawear headwear, rocawear jewelry, and rocawear sunglasses.
Though rocawear received fame and popularity among the large quantity of the urban community, it still didn’t escape the doubtful eyes of the public. On January 17, 2007, allegations were made of raccoon-dog fur being used in two styles of jackets, rocawear pulled all of the garments from the department stores where this product was shipped. A representative of rocawear stated the company was unaware the fur was being used and had notified manufactures it was not permitted. The items, in addition to being pulled from department stores, were also removed from the brands official website.
In March of 2007, Jay-Z sold the rights to the rocawear brand to Iconix Brand Group, a brand management company that licenses brands to retailers and manufacturers primarily in the apparel, footwear, and apparel accessory industries, for $204 million. Jay-Z still retained his stake in the company and will continue to oversee the marketing, licensing and product development.
Even after the repeated blows of controversy and allegations, rocawear still stands as the number one clothing line of the urban community. For more information about rocawear apparels, visit Streetzwear at www.streetzwear.com.