The biggest complaint most webmasters have about their websites is they don't get enough sales. In fact, many don't even make enough money to cover their expenses.
Here are 3 tricks to increasing your website's conversion rate by 340% or more.
1) Raise your prices
This may sound crazy but raising your prices can increase your conversion rate, especially with digital products such as e-courses and e-books. People naturally associate price with value, and raising the price can change the prospects perceptions about your product.
2) Don't beat around the bush
If you are selling something on your website, then you need to actually sell it. Don't beat around the bush or sugarcoat your website to make it look like you aren't trying to sell something to your visitors.
Don't pretend to be giving free information and then suddenly stick an order button somewhere on the page. The key here is to focus on your true prospects and ignore the freebie seekers and web surfers.
How do you do this?
You must qualify your customers early. There are several ways to accomplish this - one way is to state your offer in your headline.
If you are selling a treatment for dog fleas you could put "How to eliminate your dog's fleas in less than 20 minutes - guaranteed."
Some "prospects" might notice you are giving them a sales pitch and leave immediately. That's ok - in fact that's a good thing, because they weren't going to buy anything either way.
But the prospects who keep reading after identifying the "sales pitch" will be even more qualified - and therefore more likely to buy what you have to offer.
3) Find out the real reason why your current product or service isn't selling.
How do you find out why your current product isn't selling? It's easy - you simply ask your customers.
Create an exit survey on your website to find out why people are leaving. All you have to do is ask them why they are leaving your site without making a purchase.
You'll be surprised how many people will tell you the truth. This is extremely valuable information to know.
You can then take the responses you get back and make necessary changes on your website. For example, let's say 68% of the people who leave without purchasing say it's because they don't understand what they're buying.
This may sound silly, but it's actually common with a lot of websites. The customer is told they are purchasing something to fix 'X' problem, but they aren't told EXACTLY what they will be getting when they order.
Are they getting an ebook? Are you sending them something in the mail? If you know exactly what is causing your customers to leave without buying, you can use that information to your advantage.
Most importantly, keep track of your results. Anytime you make changes to your site - you need to track the results so you know exactly what kind of impact they made. Make one change at a time, and track the results of each.
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