The DJ was wondering why there was no dancing or mingling amongst
the audience. Everyone was just standing around holding their
drinks and eating the hors d'oeuvres.
Imagine a supposedly festive company party turning out to be a dud.
Who does the company blame?
You!! The event planner!
The event planner who also happened to be an employee of the company
was in a panic. What to do?
Luckily, there were numerous employees who were requesting music
that was different from what the DJ was playing. So, he quickly goes
to his van and pulls out a crate of CDs. He starts playing music
from these CDs and instantly the mood of the party changes.
Everyone was dancing and mingling. The party flowed and the event
planner breathed easier.
What went wrong in the beginning?
The average age of the attendees was between 49-60. The event
planner had requested Top 40 music including hip hop which is geared
towards a younger age group.
The planner wanted music based upon her tastes. Even when
questioned about the people attending, there was a sense of "she
knows best".
What every customer of every business wants to know is: What's in it
for me? Even you, the subscribers to this newsletter, have asked
that question before signing up for this email.
In the above situation, the audience wanted to know: What's in it
for me? What music would you play that would allow me to have a
good time?
This is the key to all business success: Find out what your
customers want and solve their problem.
Research as much as you can about their wants and desires, only then
can you "Make Your Event Memorable".
Copyright 2004. All rights reserved
Keith and Rema Smith book entertainers for all special events.
Authors of the "Discover Entertainment", a FREE monthly newsletter.
mail to: keith@rhkentertainment.com
http://www.rhkentertainment.com