Publicity Problems
JACKSONVILLE, FL – February 7, 2005 / -- Amy knew her product inside
and out. After all, she invented it. She had a great business plan,
but when she got to the marketing plan, she was stuck. "How do I
explain what my gizmo does without a demonstration?"
Andy is an attorney. He has no trouble explaining to people what
business he's in. Networking situations, parties, one-on-one with a
client are all a breeze for him. But he's stumped by what to say on
his website. A criminal attorney who also practices family law, Andy
knows the same wording won't resonate for both of these audiences.
So what does he say, and how does he position himself so that his
website doesn't give the appearance that Andy is a jack of all
trades, master of none?
These are just the sorts of communication challenges addressed
in "45 Days to Power Publicity," by Laura L. Link, APR. The
digitally delivered book is a comprehensive guide offering proven
formulas and specific step-by-step guides to publicity success.
"This is a must-read for every business owner, non-profit director
and small-business marketing director approaching that critical
first campaign to get the word out about their business, product or
cause, and for the experienced small-business communicator looking
for some fresh inspiration and a little validation from their
colleagues," says veteran public relations counselor, Kare Anderson
of Say It Better.com and author of Smart Partnering.
Comprised of specifics leading to a successful, comprehensive
publicity effort, 45 Days to Power Publicity tells the reader what
other books don't: not just how to get the word out, but what the
words should be to get the best response.
This book includes chapters to help the reader:
• Describe her perfect client or customer
• Decide what she wants to be known for
• Explain a complex product or service in ways people can
easily understand
• Find the right words for networking situations,
introductions and biographies
• Easily write about the business --even for non-writers
• Create boilerplate copy for news releases so reporters know
the expert's qualifications to be quoted
• Make it simple for others to spread the word and to generate
referrals that stick
45 Days to Power Publicity includes 12 forms, templates, checklists,
and tips sheets, plus many other resources, along with guidance from
an 18-year veteran of the Public Relations and Journalism world. The
companion workbook adds 53 pages, 4 chapters and 16 forms,
templates, samples, checklists and detailed guides and how-to info.
"A practical handbook for creating a distinctive introduction for
your company and tailoring it to specific audiences, as well as
several other basic ingredients for an effective PR program for a
company of any size. Highly recommended!" - Marcia Yudkin, author,
6 Steps to Free Publicity (Career Press)
"Business owners sometimes fail to make full use of the media
opportunities available to them because they just are not prepared
to respond with quotes and data," explains the book's author,
accredited public relations professional, Laura L. Link, APR. "These
communication basics are not difficult to master, even for the
business leader who does not consider herself a professional
communicator. My book outlines exactly how to find the right words
to use in promotions, news releases, marketing materials, website
content and networking situations."
"45 Days to Power Publicity," will soon be available through
Amazon.com and others. Available now as an electronic book, it may
also be ordered direct from the publisher for $38.00 + $2.75
handling* prepaid, by phone 904-886-1785, or by mail: Strategy Link
Public Relations, Inc., 11250 Old St. Augustine Road, Suite 15-245,
Jacksonville, FL 32257 or directly through the publisher. Contact
45days@strategylinkpr.com
Laura L. Link has been a practicing communicator, writer and
consultant for more than 18 years, and is accredited by the Public
Relations Society of America. She lives in North Florida where she
holds conversations and workshops with clients experiencing tough
communication challenges.