When a website is designed there has to be content on the page to attract visitors. The content is the most vital part of a website. In order for it to be ranked highly on search engines that content should be original. That could be in the form of text, pictures and links to sites. Search engine optimization or SEO is a way of tweaking the text on a site in order for it to be attractive to web spiders and bots, which are used by search engines. The more applicable content will be spidered and ranked higher on the page results, to give the user the best result. This ranking will increase the clicks to that site. So in the long run, content is king.

Content must be original in order to have a reputable ranking. Content can be flagged for improper use of copyright. Copyscape can be used to protect your copyrights to your content. If you content is duplicated and distributed without your consent it can actually hurt your page rank. That content can be pushed back so far on the results that you might as well start over if you come across this. New content can be indexed and submitted in a single day.



There are several ways you can ensure that the content on your website is original and here are a few ways in which you can do this to be successful.

1. Writing your own content. Yes content writing can be time consuming but in the long run can be very beneficial to anything you are trying to be successful at. If you have a hard time writing this content, hire a 3rd party to write it for you. Make sure they know you are looking for 100% original content that will not be distributed across the internet. There are plenty of freelance writers that will write for pennies on the dollar. And are looking for experience to put under there belt. Most write in a pen name so they are not looking for personal attention or name recognition. Ask for examples of their previous work, or websites they own or have produced content for. Plagiarized work is easily findable online, and can be banned on multiple search engines at once.


2. Check your website with software designed to search the web for the content. If they find nothing, you should be 100% original and Google will love you soon.

3. Go to a known SEO company they will review your site and tell you your faults and make changes to content if needed. By following a few simple rules you will make sure that your sites and content get included in the best of the internet, page 1 of Google. That trust is gained through high rankings that are directly related to that score your site gained from your high class content. Actual visitors will be coming to your site because of the importance the search engines have put your site to. Original content means fresh traffic and good direct leads.

Happy website success and hope you enjoy my articles.