Brisbane Biz draws Yellow Blood and Google Gold Rush

Brisbane based Clickfind.com.au has launched a competitive attack on the established Yellow Pages Online & Microsoft’s Mylocal business models offering advertising-free directory listings that help secure top Google rankings for Australian business owners.

According to a recent AC Nielsen survey, internet shoppers are up 40% over the last two years to 875 million people worldwide, of which 85% have searched, shopped, and completed a purchase online. Taco Fleur, founder of Clickfind.com.au says, “these trends are forcing many business owners to review their directory spend, demand more web site traffic and get assistance in improving their search engine rankings on sites like Google & Yahoo which are crucial to getting sales online. Search engines like Google have hundreds of formula and criteria that decide site rankings and business owners are telling us it’s a nightmare to understand. They would rather use a simple online directory listing to ensure they improve their web site search engine rankings and sales”.

Older business directories such as D-Look, Mylocal, True Local, and Yellow Pages all offer the ability to pay per listing in their directory and most supplement their revenues with banner advertising. Fleur says, “I talk to many business owners who realise how important the internet is and pay good money to list in these in directories, only to find that a banner advertisement from a competitor is appearing right next to their listing without ever being told this may occur. They are rightly furious.”

Clickfind.com.au has ignored this model in favour of no banner ads, lower listing rates, more space for client product and service descriptions, and a specialist technical team dedicated to improving the major search engine rankings for clients. Clickfind.com.au believes this type of service and speed is key in securing the long term listing relationships that help increase client’s web traffic and deliver sales.

Since the major site launch 90 days ago Clickfind is indexing thousands of pages in Google every week and has been rushed by Australian businesses looking to list immediately. One month trial listings are scheduled to close on 15th April 2008 after which low fee options will be standardised at up to 80% less than equivalent Yellow Pages Online listings rates. Visit Clickfind at: www.clickfind.com.au

Related links:
www.clickfind.com.au
www.yellowpagesonline.com.au
www.truelocal.com.au
www.mylocal.com.au

Interview and press packs available from
Contact: Taco Fleur
Web: www.clickfind.com.au
Telephone: 1300 859 179
Mobile: 0421 851 786
Postal address: PO Box 15118
Brisbane
QLD 4002
Source: http://www.nielsen.com/media/2008/pr_080128b.html

Taco Fleur has been working with the Internet since its early days. After growing up in The Netherlands and spending a year in the Dutch Royal Air Force, Taco moved to Spain at the age of 19 where he worked for an ISP based in Marbella. There, he could do what he loved most; designing websites and working with computers. At the age of 21 he made the bold move to open up his own Internet Development and Hosting company called “Malaga IT”. At one stage the company employed 12 people, ranging from receptionist to designers and IT staff. Setting up the company was one of the most exhilarating and at the same time most difficult thing he’d ever done. All business experience and knowledge had to be gained the hard way, and each day was another day of learning. Over the next 6 years he setup a complete hosting environment, with email, web and database servers, and managed several staff in hardware sales & maintenance, graphic design, programming and hosting. Selling the company after 6 years was even harder than starting it up, but he decided that the 6 years of knowledge would allow him to build an even better company and reach his goal of owning and running a successful website one day. At age 28 he moved to Australia Brisbane where he worked for several great companies over the years like; Department of Premier and Cabinet, Tourism Queensland, Suncorp and Inco Mining. Taco Fleur is currently managing the successful Australian Business Directory clickfind™ (www.clickfind.com.au) and running a Brisbane based web design business called Pacific Fox (www.pacificfox.com.au).

http://www.clickfind.com.au