If you are unsure how to put this great resource to better use, I have provided some ideas to get you started. This should get your creative juices flowing and allow you to change a first time visitor into a satisfied customer.
Employ the use of autoresponders to:
1. Send articles. People like great informative content and because it's free you will build trust and credibility. If the article is written well, you provide enough information to make them want more and click througH to your website. This means you are increasing traffic which in turn will increase your sales potential.
2. Provide an email course. You can set the frequency of each lesson in the course and the autoresponder will send out each lesson to subscribers over the period set. It is beneficial to provide tips and quality information, you don't want the customer receiving a sales pitch with each lesson and be turned off on day one.
The content should do the sales work for you. You can highlight how your product can help with problems but not in a forced way, it should flow with the content and not stand out .
3. Distribute a newsletter. This will allow you to keep prospects up-to-date with new products, discounts or deals. Many people are motivated to buy when they have a chance of a good deal so this is a great way to keep in touch.
Newsletters will also allow you to build your reputation with the customer.
4. Offer a free trial. Many people may be tempted to buy your product but don't quite get round to making the purchase. Providing a free trial or sample will give potential customers a taster which should be enough to push them into purchasing.
You can collect the email addresses of those that opt in for the free trial and thus your autoresponder can send follow-up emails when the trial is complete.
5. Create a contest. Your visitor will then be motivated to take part and you can have them send their responses to your autoresponder. Your autoresponder can be set-up to send them a confirmation of their entry. By doing this you increase your email list and potential customer list.
The ideas above are just a few but i'm sure you now have some creative ideas of your own.
If you are interested read more on why free autoresponder acconts aren't as good as they sound! There is also opportunity to take a free trial. You won't be disappointed.
http://aweberautoresponderreview.wordpress.com/about/