Promotional items are great because even if your interns aren’t going to continue on with your company, what they are going to do is tell others about their experiences. And, don’t forget, that in a few years, these college kids will definitely be looking for jobs, and if you give them promotional items, they may be reminded to call you to check for job availability. That’s a plus for you because, since they’ve already worked with your company, you know if you can trust them or not, and they understand how your office environment works.
But what should you choose for a promotional gift? And how much should you spend? Well, think of your promotional parting items as you would a tip to a waitress or cab driver. Something is appropriate, but just how much you want to give depends on your budget and on the quality work they’ve done. Promotional products are expensive, but remember that the cause is good, and that saying thank you to your interns is necessary.
Practicality is key. Interns don’t have a real need for things like Frisbees and the like. These are young adults who have little money and, often, thankless jobs. Instead, go for promotional items that they can really use in their everyday life or, eventually, in their business career. For example, promotional conference folder and promotional conference bags work well. If your budget isn’t that high, try things like promotional office desk clocks and promotional umbrellas. Some other common promotional items that work well for interns when they are leaving include desk lamps, windbreakers, ceramic mugs, USB flash drives, mouse mats, and memo holders.
As always, remember that when you give away business gifts, you can help to advertise your company. Look at these promotional items as an investment, not just as an expense. You may actually want to make up complete gift bags in order to fully give all of your promotional items to your lucky interns.
Trust me, gestures like this do not go unappreciated. When you give your interns, or any employees for that matter, promotional items, you help to tell people that you are a company that cares. That’s one of the best branding tools you could ever hope to find!
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