One of the most important parts of any list building campaign should be leveraging on viral reports to get subscribers for your e-zine. This can actually be done quickly easily; however, it is important to view it as a list-building activity, rather than a revenue-generation activity, as is the case with most reports.

When you create “viral reports,” spend your time determining what incentive will ensure that they get continually passed around to the maximum amount of readers (which is your goal).

One incentive you might use is a contest. You can create an affiliate program with downloads, similar to an ebook affiliate program; and have people send visitors to their respective affiliate pages (even though the report itself is free to download). Whoever gets the most people to download the book will receive some type of award.

Another way in which you can use “viral reports” to your benefit is to offer them as an incentive for joining; however, if you do decide to do this, it is still important to mention that they will also be receiving regular e-zine issues. Otherwise, you will gain little more than spam complaints from people who downloaded your report but didn't understand they would get emailed.

Another way in which you can use viral reports to get subscribers for your e-zine is actually to limit the amount of downloads – and restrict it to people who have been given a referral only. You can then pick 25 people who are allowed to give a certain amount of referrals each. This will then create a natural buzz for your product. People will be asking on forums how they can get referrals; and the people who have the power to give them will feel as if they are playing an important role in your business.

Skip Eden

Professional Network Marketing

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