Have you ever stopped to wonder why you are using a foundation primer daily when you have never worn one in the past? There really are a lot of factors that go into our decisions as consumers to purchase cosmetics products. We just never seem to notice them, or stop to think “What the heck?”.

Advertising is where it all begins. Have you ever noticed that when you purchase a Vogue Magazine it is generally more ads than genuine content worth reading? Those ads are the subliminal message to get you thinking..UM???? Can I really reduce my wrinkles by 50%? WOW! and my answer to you would be probably provided you haven’t used any skincare on your face recently. We are all such victims of advertising and I suppose I should just be happy that American Idol isn’t only 15 minutes out of the hour block. They (the powers that be) know exactly how long we will tolerate commercials associated with leisure TV viewing. Advertising goes hand in hand down the victimized path of Trending.

OH MY GOSH! I am a slave to trends. If I wake up in the morning and read that Pink lipstick is on it’s way out, then look for it in my cosmetic graveyard. I must admit I have lived through many ghastly trends such as those VERY DARK Twiggy eyes and gauze shirts. You need to learn to embrace trending and configure it to benefit you. The “BOB” hairstyle is hot right now and I have never seen a women that could not wear this style in one fashion or another. And if the advertising and trending can’t get you to whip out that credit card they haven’t won yet!

Have you ever wondered how the lipstick you just purchased won not only the right to ride home in your car but also valuable space in your purse when it wasn’t even in your mind when you first set off on your trip to the store?
Simple…GREAT Merchandising. Entire careers are made on merchandising and the best man (probably women) wins when he has his product out front and at eye level view. Yes! Your eye level and it is very calculated & contrived. Have you ever considered what it really took to get all those bottles of Nail Poilish in addition to matching lipsticks at the head of the aisle in your local Walgreens or CVS. Another interesting fact is I am certain that Walgreens knows exactly what it is worth to that cosmetic vendor to get his..Oops HER placement right where she wants it…Right in front of your face when you walk through the door.

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