First things First
The first thing you will want to ensure is that your website is informative. And, the only way to make your website informative is through content. This means you must sit down and write a great deal of original content yourself or hire a writer to do it for you. It really doesn’t matter which direction you take as long as the content for the website ends up being informative, 100% unique, and something visitors will want to read. This is the easy part although it is time consuming. That’s why many webmasters choose to hire a freelance writer to handle their content needs so they can have the entire project completed much faster.
Second Step
The next thing you will need to do is consider links. The more links you have to your website the better so you need to figure out ways to get those links. You can buy them, trade them, or add link bait content to your site so other websites will want to link to it. This is always a good strategy because there will be lots of sites out there that will want to link to your site and this is a one way link that will help you out considerably with the search engines and your overall ranking. Your site’s ranking is important because when someone searches Google you want to be very close to the top if not at the top to get the most visitors.
These are just a few suggestions to help you market your mortgage marketing services through a website. There are certainly many other ways you can market your site and help it do better with the search engines so you can always research those should they become necessary. But, as long as you have ways to generate one way links as well as provide regular original content then the site should do fairly well on its own.
Give it a try and see what happens. If you still need help check back for additional tips and suggestions.