® 2004 Rick Rouse
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Do you have regularly updating content that you
would like to make available to other websites?
Perhaps a computer tip of the day, a daily recipe,
or even a daily cartoon?
Do you want to give your website more exposure,
boost sales, enhance your search engine rankings,
or grow your newsletter subscriber list?
A fast and easy way to accomplish all of these
goals is by using content syndication. Content
syndication is the simple process of making a
block of content (which usually changes on a
regular basis) available for other webmasters
to use on their websites.
Sound complicated? Well, it isn't!
There are several ways to syndicate your content,
but the easiest way by far is to use a simple
IFRAME (Inline Frame). Here is the HTML code for
creating your own content syndication IFRAME:
Content courtesy of
http://www.yoursite.com.
To display your content on his/her web page, all
the other webmaster has to do is copy and paste
this code into his/her web page in the place
where he/she wants your content to be displayed.
Instructions:
1 - Replace http://www.yoursite.com/content.html
with the URL of the page on your website that you
wish to syndicate. Make sure this page contains
only the content itself along with any related
HTML code such as bolding, colors, etc. Do not
include headers, footers, navigation, etc.
2 - The width and height attributes set the size
of the IFRAME in pixels. In the example above,
the content would fit in the left-hand navigation
column of most websites.
You can change these attributes to any size you
wish, but keep in mind that the IFRAME must be
large enough to accommodate your content. Also
keep in mind that the smaller your syndicated
content, the easier it will be to find
webmasters who are willing to use it.
3 - The frameborder setting determines whether
your content will be displayed inside a box. The
default setting is yes (1). If you change this
setting to 0, there will be no border, hence no
box.
4 - Setting the scrolling attribute to "yes"
will add scrollbars to the IFRAME. This is
useful if you wish to syndicate a long article
while keeping the IFRAME small.
5 - Change the URL in "Content courtesy of
http://www.yoursite.com." to your website's URL.
This way visitors can click to visit your
website if they found your content useful.
I recommend making this line mandatory as a
condition for using your content. It will
generate targeted traffic to your website and
provide a valuable backlink for search engine
ranking purposes.
6 - Important: Copy and paste the code above
into NotePad, then into your HTML editor. This
helps ensure proper formatting in your web page.
7 - Let other webmasters know you have content
available for them to place on their websites.
You can place a link on your site that says:
"Syndicate our content!" or "Like this content?
Place it on your website!"
You can also submit your content to the many
"free content" websites that are found on the
web. Just do a Google search for "free content".
That's all there is to syndicating your content
on other websites! Have fun!
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Rick Rouse is the author of the popular
Webmaster SEO Toolkit, a free step-by step
guide to getting a top-10 ranking in Google,
available at http://www.rlrouse.com/SEO.html