The design, development and delivery of mobile phone games is fast turning out to be a lucrative investment option. According to analysts, an approximate 220 million people would be playing mobile phone games and Java games on mobile phones by 2009. This opens up whole new vistas of opportunities for established firms in the entertainment and telecom domain.
The decision of many of these established gaming firms to concentrate on the development of downloadable mobile phone games has been motivated by several factors.
Market trends have been analyzed and it has been found that people are spending a large amount of their money as well as time on downloadable mobile phone ringtones such as polyphonic ringtones. Another trend that is increasingly becoming evident is the preference given by consumers to interactive forms of entertainment.
An analysis of the trends has provided sufficient reasons for believing that the mobile market would grow and diversify, in the very near future. And the growth in the mobility marketplace would also boost the download of mobile phone games, justifying the enhanced levels of investment in this sector.
Trends also showed that mobile phone games were one of the major ways of motivating women to play, who would otherwise not be interested in playing video games.
The idea is to get more and more people interested in mobile phone games; and once they are bitten by the gaming bug, it is expected that they would naturally progress to console gaming. Thus the interest in the design and development of mobile phone games is a part of a carefully thought out marketing strategy as well.
The links in the two areas of mobile phone games and console gaming cannot be ignored altogether According to a recent report, nearly 70% of video gamers in the US own a mobile phone and 50% play games on their mobile devices.
It is expected that over the next five years, the market for downloadable mobile phone games and mobile Java games would be worth billions for network operators and publishers of different versions of mobile phone games.
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