Don't do it. Do your company research FIRST.
What happens in the real job search world is that most job searchers in
the interest of generating a lot of search "activity" will throw a lot
of resumes against the wall and see what sticks. Knowing that job
search is a numbers game, the thinking is that a certain percentage
will fall your way, so why not stack the deck up front and follow up
with those that "stick"?
Here are two big problems with that thinking:
1. Having not done the basic research beforehand, should a call come
through for an initial phone screen, you are caught dead in the water
if you don't even have any basic knowledge about either the company or
the job opportunity. Not only do you look foolish, you're now toast.
You've just been ruled out of contention after a 5-minute phone call
and your resume has just been thrown on the reject pile as the
interviewer moves on to the next candidate to call.
2. Your resume is an application for working at this company. If you
haven't put any forethought into the reality of this possibility, when
are you planning to do so? Waiting until after you have interviewed for
this position could put you in a more emotionally vulnerable state.
Feeling more desperate to make some change now, you tend to overlook
certain negatives that creep up once you get caught up in the
excitement of the interview process and the possibilities of change.
Here's an example from my own career: Many years ago I was working for
a large pharmaceutical company and desired a change to a more dynamic
company. After a few months of being "available", I had an opportunity
to work for a company I knew little about. I interviewed and let myself
get caught up in the excitement and ignored the nagging doubts that
told me the job responsibilities were not right. I accepted the job
offer, and spent most of the next 11 months hating my new job. It was a
great company, just a bad fit with my personality. I knew this AFTER I
started interviewing, but I found it hard to say no. If I had done my
research ahead of time, I never would have considered this opportunity.
Lesson: Research BEFORE you leap when you're calm and rational and can
focus your time and energy on those specific companies and
opportunities where you'll feel more of a fit.
You should answer these basic questions:
How large is the company?
What products/services do they offer?
Who are their competitors?
Where do they rank in their market?
What is their financial situation?
The advantages of knowing this information up front puts you in a power
position when you DO receive a call from an employer. You're now in a
position to talk intelligently about the company, their opportunity,
their products, and use this information to generate a knowledgeable
conversation with your caller. This signifies interest and gets you to
the next stage: a more in-depth phone screen or a face-to-face
interview.
Here are some resources to get this information:
Corporate Websites (see also their Press Release section).
Hoovers™, Thomasnet™.
The Reference Section of your local public library.
Standard & Poors®.
The Business Journal, local trade or business papers (see your
library).
Talk with people (social software, network).
Be current on a company before you even send your resume. Find out
earlier rather than later whether you would actually like to work for a
particular company. It can make all the difference if you do the
legwork up front rather than leaving it to chance late in the interview
stage.
About The Author:
As a recruiter, Joe Turner makes it easy to quickly land that next job with insider tips from top recruiters. To claim your free 6-part Recruiter Secrets Mini-course, visit this link: http://www.best-recruiter-job-search-secrets.com/Opt-in_New.html