by Luke Ilech
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Experts and newbies are alike in misunderstanding the way
online MLM works, and under-estimating the steps involved.
2 examples of common (but untrue) MLM myths are: "An
Internet Marketing Expert is an Automatic MLM expert" and
"Make a Ton of Sales, And You Make a Ton Of Cash".
People fall for the same old myths about how these programs
work. And these end up costing them hundreds or thousands of
dollars a year in wasted time and effort.
Acquaint yourself with these 4 myths, and protect yourself
from the online hype and misconceptions.
Myth #1: MLM On The Internet Can Be Wildly Profitable in
One Month
The most unfortunate and damaging myth about online home
business is that the income can come quickly.
It *may* be possible for a "big dog" with an established
network of partners, to create a residual income of $1000 in
one month. But this will never happen for the average person
building from scratch.
Consider this:
The average internet MLM pays $2 - $7 per person in an
organization. To earn $2000 - $7000 per month, you need 1000
people in your organization.
This is very possible to achieve. But it takes time.
Myth #2: "It's A Ground Floor Opportunity - You Must Join
Today"
When someone says: "Ground Floor Opportunity - Join Today"
what are they really saying?
Is it: (1) "People who join after me have less chance of
making money than I do" ? OR (2) "The company will be
useless in 2 years time" ?
Would you want to take a year or two to build a good
residual income, only to have that income disappear?
And what would happen to the suckers who join in 6 or 7
months time?
A good business opportunity should actually *improve* with
time and exposure. It'll be based on products (or services)
- and delivering more in the product value than the dollar
amount people are paying for it.
(Yes it IS possible to find such companies on the internet,
I know a few).
Myth #3: Make A Ton Of Sales and You Make A Ton Of Cash
The way MLM (truly) works best is if a large number of
people each help each other to make a small numbers of
sales.
Let me show you what I mean:
In an offline business we were in, a guy joined who was an
awesome direct mail marketer. Soon he put together a
masterly direct mail campaign to promote this opportunity.
He invested a lot of money then unleashed his packages. In 5
weeks he had several hundred people in his downline, and was
earning several thousand dollars per month.
But within two years he had dropped out of that company.
Why is this?
It's because almost none of the people he brought in were
able to do what he was able to. So he wasn't able to help
them grow their businesses. (He possibly didn't have time to
help 500 newbies). And since the monthly purchase
requirement was $130 in this particular company they soon
started dropping out.
The point you really ought to understand is this:
"In MLM, you don't make much money from making sales -
You make much money from building an organization!"
This brings us nicely to the next and final myth:
Myth # 4: You Build From The Top Downwards
Many people feel that you "come in at the top", then bring
people in "under you". They reflect this in their attitude
to the job.
If you're smart, you'll know better.
You build from the bottom.
At the start, there's no one else in your business. You just
have a dream, and help from your company and upline.
You find 3 bricks and place them in your foundation. Then
you physically support them from below. Yes, they're a bit
heavy at first, but you do the job - you continue to support
them.
One morning you wake up and there are 9 bricks in your
structure. From 3 you started with.
You're supporting the 9 brick structure now, and because you
do, it continues to grow. Eventually, when you look up, you
find that you have a solid building, based on "below
support".
Can you see it?
The bottom "bricks" are people you recruit and assist to
take their first steps as marketers of your opportunity.
When they help other people, your organization expands.
The point is that the engine that drives lasting MLM growth
is people helping other people, in small numbers, and
everybody doing their share.
At the beginning your job is to sponsor a small number of
people and support them, and encourage them to make sales
... encourage them to encourage other people in the same
way.
Once you build a small group of people and the helping
culture takes hold, you'll start to develop a rapidly
growing organization ... that grows rapidly and wildly with
a momentum you couldn't stop, even if you tried to.
You'll have an online home business you can be proud of.
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Luke Ilech is a freelance writer with special interest in
online home business. Learn 7 closely guarded secrets to
success in ANY good online networking or affiliate
opportunity by visiting his website. This knowledge can
pay you for years to come! And it's still F'ree at:
http://www.systematicmlm.com
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