name for your online business?
Well, everyone and everyone's grandmother knows by now why
having your own domain is so important. To sum it up, here're
the main advantages :
- It shows You are serious about your business - It creates
instant credibility for your business - It creates a branding
for your business - It builds your online identity and is easily
remembered - It can be an excellent marketing tool when used
correctly - It is an investment and intellectual property owned
by YOU
Needless to say - having your own domain is an absolute
NECCESSITY if you're serious about doing business online!
But aren't all the good domain names gone you say?
It's true that most short or one-word or generic names are taken
up, BUT you can still win at the domain name game by following
the simple steps
Here are the 5 super easy secrets to a winning domain name
anytime!
== BRANDING ==
Every business needs to be branded, and that does not exclude
your online business!
Now what's branding in simple terms?
It's an identity that you want your customers to remember you
by, and the best way to do that online is by your domain name!
For instance, your business branding may be "Best Quality
Service", so why not use that as your domain name,
BestQualityService.com if it's still available for registration?
This is a great way of creating a CONSISTENT branding and
identity!
== PHRASING ==
How about using familiar or unique phrases as your domain name?
This can help differentiate your site and heighten the recall
factor
You can think up many catch-phrases for domain branding, how
about "CowJumpsOverTheMoon", "MakeLoveNotWar",
"SaleOfTheCentury", etc?
But it's important that the phrases you use is aligned to your
business, you wouldn't want to use a domain like
CheapAndGood.com when you're selling high end premium products,
it just doesn't gel!
== KEYWORDING ==
An important and smart approach to selecting domain names used
by many marketers is to create the domain based on rich keywords
relating to their businesses. The reason behind this lies in the
fact that it helps enhance search engine rankings, especially
pay-per-click listings which is essentially a bidding on top
keywords.
As an example, if your site deals with golf improvement, you may
want to identify your main keywords and come up with a domain
like "improve-golf-lower-scores.com"?
My personal example is my ezine site at
http://www.Marketing-Make-Money.com which utilised the keywords
'Marketing' and 'Make Money'
== EXPIRED AND EXPIRING ==
A wonderful method of grabbing quality domain names is by
registering domains that had expired or will be expiring!
Thousands upon thousands of domains are expiring every other day
and getting a good one is real possible
Try this site http://www.DeletedDomains.com to source for such
domains, I grabbed http://www.UltimateEbooks.com from their list
the last time I did a search
== BUYING ==
This option is a little more costly and risky but you'll have a
better chance at finding a domain that you really want.
There're three main ways to go about this :
1. Email the webmaster of the existing domain about your
interest and intention
2. Bidding and buying at domain auction, sale sites like
http://www.Afternic.com; or
3. Typing in the name you need and you may land on a 'for sale'
page
Here are also Three domain registrars that charge less than $10
for each domain name registered through them (no hidden charges).
I've personally used and tested them with my own domain names
and they've proven themselves to be reliable and provide quality
services.
Why spend more when you can save more?!
http://www.Namebargain.com ( a division of Register.com)
http://www.GoDaddy.com http://www.GKG.net
Can you STILL Win the domain name game?
You bet You can!