Game
by Ken Hill
1. Swap sponsor, feature, or solo ads with other ezine
publishers.
Your swaps will create a win-win situation as both you and
the other publisher will successfully get profitable
promotion at no cost.
Swap your ads for at least three issues in a row or three
solo ads for three solo ads to get the greatest results
from these swaps.
2. Provide your visitors with a bonus for subscribing to
your ezine such as access to your membership site, ebooks,
a complimentary ad, or something else that your visitors
would find to be valuable.
Increase the value your visitors place on your bonuses by
telling them how much they would be worth if they were to
pay for them or by making them available for only a
limited amount of time.
3. Write articles.
Your articles will help you to establish yourself as an
expert in your field and get more of your subscribers to
visit your site.
Your articles can also be used as a valuable promotional
tool that increases your circulation.
Add a resource box that promotes your ezine or a line to
your resource box that promotes your ezine in addition to
your business and then get the word out about your articles.
An excellent way to do this is to submit your articles to
article directories, article announcement lists, and to
other ezine publishers.
Also publish your articles on your site and let your
visitors know that they can reprint your articles.
For a list of article directories, and announcement lists
that you can submit your articles to visit:
http://netpromarketer.com/articlepromote.html
4. Have a privacy policy in place for your ezine. Let your
visitors know that you will never rent, sell or give away
their information to a third party.
Also let your future subscribers know that your ezine will
have in house advertising and third party advertisements if
you use your ezine to promote your products, affiliate
programs, or sell advertising space.
Include this information on your site and in the email your
visitors must respond to in order to begin their
subscription to ensure that everyone that subscribes to your
ezine is aware of this.
5. Add testimonials or endorsements for your ezine to your
site. This will increase your visitors' trust that your
ezine will deliver quality information.
6. Submit your ezine to ezine directories.
Submitting your ezine to these directories will increase the
number of people that subscribe to your ezine and also help
you to find more people to advertise in your ezine or swap
ads with.
7. Make sample issues available by autoresponder.
Pick a couple of issues that you feel best portray the type
of quality content to be found in your publication, and make
these issues available by autoresponder.
This will help you to get more of your visitors that are
unsure about what your ezine has to offer to subscribe.
8. Promote your ezine in your signature file.
Your signature file will help you to get people that you
come into contact with by email to subscribe to your ezine.
If you use email to answer questions or to network with
people don't neglect your signature file as a very viable
way to attract more new subscribers.
If you post your tips and advice in moderated discussion
forums also use your sig file to promote your ezine.
If you give beneficial, useful advice, people will be
interested in subscribing to your ezine and you'll increase
your subscriptions.
Article by writer, Ken Hill. Learn tips and techniques to
help you successfully start your own ezine. Visit
http://www.netpromarketer.com for more articles and a great
tutorial on ezine publishing.