registration by museums, organization of museums and friends of
museums. The notion of museum is understood very generously,
e.g. a zoological or botanical garden belongs to it. A proof to
be a museum is necessary for registering museum-domains.
ENS ID and Key You will get your eligibility to register
.museum-domains not anymore only at MUSEDOMA, but you can order
the ENS ID and Confidential Key at Secura's museum-website while
you are registering your first museum-domain
(https://www.domainregistry.de/museum.html).
New Policy The museum domains have a new naming policy. In
former times the museum-domains had to have a
third-level-structure in the form specific.generic.museum. It
was e.g. not possible to register moma.museum. The
three-level-domains are persisting, but you can also register
second level domains like guggenheim.museum. It is important,
that the second level domain is derived directly from the
official name of the museum.
Digital Museum. Digital museums are eligible to register
museum-domains. It is only logic, that the digital museum get
the digital address of museums - the museum-domain. The managers
of digital museums can register at .museum or at virtual.museum,
digital.museum, online.museum or cyber.museum - even at all
second levels.
IDN: museum-domains with special characters You can order now
museum-domains in many different languages. You can use the
special characters of your own language. One example for a
domain with special characters: http://österreich.icom.museum
Improve your ranking at Google by museum-domains Search engines
like Google rank your listing higher if a keyword from a search
is in your domain name. You can get these names with .museum,
when they are not available in .com.
Listen to what the Internet "gurus" have to say about what names
to buy: "As we've frequently reported in our SE Book &
Newsletter, placing keywords right in your domain name can give
your site a major boost on search engines. We've also reported
that some engines are no longer accepting sub-directory pages.
This is one of the reasons the smart marketing pros have been
buying keyword-phrase domain names. They use them as doorway
pages to boost traffic to their sites." says Stephen Mahaney,
author of The Unfair Advantage Book on Winning the Search Engine
Wars.
Michael Campbell points out, in Nothing But 'Net, "The reason we
want keywords in the domain name is that search engines often
get 'tuned' to find, and give better positioning to, domains
with keywords in them." Declan Dunn, author of Winning the
Affiliate Game, sent out a memo to his affiliates advising "To
get on top of the search engines, one of the critical keys is a
good domain name LOADED with keywords." Declan goes on to say
"This news is spreading among WebMasters, SearchEngine Meisters,
Internet marketers, and big corporations. Don't wait."