by Ken Hill
1. Place testimonials for your ezine on your site.
Your testimonials will help you to increase your circulation
by showing your visitors how your ezine has helped your
subscribers.
2. Give your visitors the chance to see what your ezine is
all about before subscribing.
For instance, you could provide an archive of your past
issues on your site or you could make a sample issue
available by autoresponder.
3. Write articles.
Your articles will increase your subscriptions by showing
people that are unfamiliar with your ezine what kind of
valuable content they can expect from you.
Promote your articles by submitting them to article
directories, article announcement lists, and also to ezine
publishers directly.
4. Swap articles with other ezine publishers and webmasters.
Publish other ezine publishers' articles in your ezine in
exchange for those publishers running your articles in their
ezines.
This can help you to successfully increase your subs by
getting your articles run in targeted ezines on a regular
basis.
You can also participate in ad swaps where you post other
publishers' or webmasters articles on your site in exchange
for them doing the same for you.
In addition, to helping you get more subscribers, these
swaps can help you to keep your site updated with new
content and increase your search engine rankings by
increasing the number of reciprocal links you have.
5. Add bonuses for subscribing to your ezine.
Your bonuses will help you to successfully get more
subscribers by giving your visitors an incentive for joining
your ezine.
Increase the value your visitors place on your bonuses by
adding an honest dollar amount to them, by telling your
visitors the benefits they provide, or by telling your
visitors how many people have already received them.
6. Swap advertising space with other ezine publishers.
Your ad swaps will give you an excellent way to increase
your subscriptions at no cost. When possible, swap your ads
for at least three issues in a row to maximize the number of
new subscribers you get.
7. Swap "thank you" page ads.
Promote other related but non competing ezines on the page
your new subscribers are taken to after subscribing to your
ezine in exchange for those publishers doing the same for
you.
This will give you a powerful way to continue to increase
your subscriptions for as long as the other ezines are
published.
8. Swap welcome message ads.
Like your "thank you" page ads, this type of swap can give
you very good ongoing promotion of your ezine.
The main difference is that not everyone that subscribes to
your ezine will read your welcome email while all your new
subscribers will be directed to your "thank you" page.
9. Swap recommendations with other ezine publishers.
You could recommend another publisher's ezine within your
ezine in your own words in exchange for that publisher doing
the same for you.
You could also swap recommendations in your welcome message
or on your "thank you" page.
In addition, you could run a recommended ezines section in
every issue where you recommend a few or several other
ezines in exchange for those publishers doing the same for
you.
10. Submit your ezine to ezine announcement lists and ezine
directories.
Your submissions will provide you with an easy way to start
getting more new subscribers.
Getting your ezine listed in ezine directories can also help
you to find more people who would like to purchase
advertising in your ezine as well as more publishers who
would like to do a joint venture with you.
Article by writer, Ken Hill. Would You Like To Publish Your
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