eBay Business - 5 Hot Tips When Writing your eBay Auction

Copyright 2006 by Jason James
Auction Resource Network
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Of course you got into EBay to have fun, right?
Of course you did, but business is still business
and if you want to stay in the EBay business then
you are going to have to tighten up ship a little
bit. I'm not talking about taking the fun out of
your EBay business but rather treat it a little
more customer friendly.

I don't care what an EBay business is selling,
in order for it to become successful then it takes
repetitive quality customer service combined with
merchandise that people want to buy.

Ok, so you've got the product part down pat, but
you are probably thinking "How can I provide
fantastic customer service over the computer?"
Well that is what we are going to talk about in
today's article - conveying the image of success
in your EBay business through your email, your ads,
and your auctions.

Believe it or not your entire EBay business image
rests in the way you communicate through your
emails and your ads. It's the only thing that your
prospective customers have to go on. That information
tells your customers whether the EBay business is
legitimate or if it is trying to hustle them. It tells
them whether you have an EBay business that is trying
to sneak away with hidden fees or if you are honest.

So what if you do not have the most outstanding
products to sell. Why? Because good, clean, honest
customer service conveyed through your auctions is
what counts in the end. Sure you have to have the
product they are looking for but what is going to
separate your EBay business from the rest is the way
you connect with the people whom are viewing your ads.

The first thing that you have to consider with your
EBay business is that most everyone who is shopping
and bidding on EBay views all sellers as individual
people as opposed to a 'business'. Yes I realize
that there are indeed many businesses that sell on
EBay but even still, that is the psychological
perception of the shopper.

So what does this have to do with you and your EBay
business? Well taking this information into account
should tell you that you need to play off of the
"home seller" image as much as possible with your
EBay business. People like to support other people
whom are trying to make a living. Even though your
EBay business is actually a business, do not display
that image. Rather, come off as an individual working
hard trying to make a living on his or her own with
a small EBay business.

I have a question for you; what is the very first
thing that the buyer sees after clicking on the
title of your auction?

They scroll down through the description! That my
friend, is where your EBay business either fails
or succeeds. And below I'm going to share with you
a few nifty trade secrets that will explode your
EBay business sales into new horizons when you
implement them into writing your EBay business
auction.

1. For starters make sure that your description
is not full of pointless dribble. Nobody likes
to finally find a title of a product they want,
click on the EBay business link, and then get
slammed in the face with page after page after
page of verbiage that puts them to sleep. Keep
it short but concise! Your EBay business is
counting on it.

2. Write a true description. Do not fluff it with
unnecessary wordage and sentences. List down
everything you know about your item, all of the
facts, every valuable point. Try to imagine any
questions that your customer might have and answer
them in the description. People want to know
everything they can before contacting your EBay
business. So take care of them!

3. Be nice. Yes, be nice, be friendly, be easygoing
in your auction description. Shoppers want to feel
relaxed and trusting of your auction style. Write
your information as if you were exchanging a
conversation with your prospects. Let your EBay
business show that you can communicate with literally
anyone.

4. Take advantage of the "My EBay page". Every EBay
business has the chance to put friendly personality
to their profile to show their customers that they
are people too who care about them. Shine through
by keeping this page updated. Your EBay business
will thank you for it in the long run.

5. Who likes too many rules? You know what I mean!
Do you like it when you see an EBay business list
down a ton of rules and regulations in their auction?
I certainly don't and in fact it turns me off to any
EBay business that seems so uptight. Of course you
have to have rules but keep it light. Don't come off
so firm.

6. Last but not least keep your typeface size to an
average size. There are many different people viewing
your EBay business and some people may still be looking
from an 800x600 display so be careful not to design your
auctions higher like 1024x768 or else you just might be
causing someone to click off of your EBay business
auction due to the need to scroll and scroll to find
the details.

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