Items to include...
- Current Press Releases
- Your Bio
- Downloadable file photos (head shots, office, brochure, newsletter, pdf's)
- Recent Articles
- Awards
- Contact Info
- Fast facts about your products, services, etc.
- Recommend expert sources for additional industry information
- Satisfied Clients
- What's NEW in your company
- Etc.
Tips;
-Allow press to be able to submit their email address to you for further info!
-Make the "room" easily accessible
-Don't make it flashy, keep it simple and clean!
-Provide links to your email, your FAQ page, home page
More to consider...
-It's always good to have hard copies of the above!
-Name the page, Media Room, Public Relations, Online Media or Press Room.
And...
Take a look at how these companies are doing it!
http://www.neschooner.com/media_kit.htm
http://www.newsadder.com/childrenshomes/
http://www.asiannouveau.com/newsdesk_index.php
You can use this article on your website if you'd like, please just add my link.
Getting your site selling
Web Design & Hosting~Search Engine Optimization
www.vakk.biz