by Pam Renovato
Buying art is a purchase that is on the same level as buying
a house or a car. It is a very emotional purchase. The more
they feel as if they understand the piece the close to it
they will feel. They have to love it before they feel like
they need it- be sure to appeal to a sense of emotion.
It is also important to make this as painless as possible.
1. Do you have clean and clear images?
You need to have excellent images of your work. You should
spend the time to make sure that this is done well. Since a
prospect does not see the work in person- this could make or
break your sale. Make sure the image is cropped to show only
the work-no frame. You don't want any distractions when
someone is veiwing your work.
2. Are you able to accept credit cards?
If you are not able to accept credit cards online a prospect
may not find the time to actually reach for an envelope, get
a stamp, and then make a trip to the post office. You have
to make the purchase as easy as possible. You can easily set
up an account at http://paypal.com to do this.
3. Do you have a good description of the piece?
It is important to describe the work in a truthful manner
so that they know exactly what they are looking at. Include
size, medium, condition, framed or unframed, is this an
original or is it part of an edition?
Remember to retain contact information. An artist's mailing
list is a priceless tool. If someone loves your art enough
to buy it- they may very well love it enough o buy more than
one piece.
I have been an artist all my life. I have enjoyed promoting
other artists to help them sell their work as well and
continue to learn new methods that will help the artist with
their promotions. There is a great new site online that
thrives on helping artists learn to sell their own work.
Do you understand the true definition of LiqWidArt? :
http://liqwidart.com