So what makes each of these companies different? All of them seem like they are practically the same company. How can that be? The answer is simple: we haven’t looked at nearly enough information. All of the statistics above are nice to know, but they merely scratch the surface as far as what we need to know before making our decision. Knowing about a company isn’t enough – we need more than what they give us at face value to make our decision. Few people are aware of the significant information they need to consider before choosing a company to go into business with.
The first thing you have to understand is that this is your responsibility to find out. You can’t count on a distributor always giving you all of the information because of the level of competition among companies. People will generally give you all of the numbers that work in favor for their company, but these are often not the whole picture. It is up to you to know what to ask for and what to look for, and how to ascertain if a company offers you a good opportunity. Most companies out there are very nicely established and successful – but few of them offer you an exceptional opportunity.
The key is opportunity. This is what everything is based on. Is a certain company offering you a good opportunity? This isn’t base don worldwide sales and top distributors. This information deals with things much closer to home, factors that will actually affect you, your company, and how well your business will be able to expand. You have a certain amount of time and effort to put into your business, and you want that effort to be put to the most use and pay off to the greatest extent that it can. This is where your opportunity comes in, and why it is the key concept that will determine how successful you become.
Keep in mind – you’re going to be joining this company as a brand new member, and your business will not be well-established and already come with a client base. You’ll be new, and so you need to know how a company handles this. This is why those big flashy numbers don’t matter – they don’t apply to you, or any other newbie. You want to concern yourself with the people who are like you – people who have recently just started in the company. How far have they come? How long has it taken them? You want to know the statistics for the average business owner, not the top-of-the-line. This is information that applies to you, and information that will help you make your decision.
The other big thing you want to know is the current growth of the company. You want a company that is growing and growing fast. Why? Because if it’s rate of growth is high, your business can grow larger, faster. In a company that is no longer expanding, its much, much more difficult to develop a business – you have to put in much more effort to recognize the same level of reward. It’s for this reason that a company that has been around for a very, very long time is generally not recommended for new distributors. They tend to have the most impressive sales numbers and the highest-paid distributors, but aren’t producing those results any longer. They have reached their ceiling, and are no longer expanding. Think of it this way: Would you have been better off investing in Microsoft stock last month, or twenty-five years ago? Obviously if you could have gotten in with Microsoft when it was still experiencing rapid growth, you’d be rich today, but because it is no longer growing, it’s no longer a profitable investment.
Keep these things in mind when you’re looking at a company to start a business sin. It’s an investment, plain and simple, and you want the best place for your investment to grow, to experience success, and where all of your efforts will pay off in the future in the form of a lucrative, profitable business.