No matter how good a product or service, it's the first impression that counts. Though much has changed in the way businesses advertise and market their products or services, the one thing that has remained constant over the years is the value of first impressions.

However, business marketing has, in recent times, outgrown traditional print and television mediums and is now entering newer realms. From interactive audio-visual presentations to web sites using a vast assortment of electronic tools, businesses are creatively engaging consumers. Entrepreneurs and advertisers who have long known that image is everything are now using the latest in technology to put that theory to good use. As most of us know, image is a huge initial factor.

iMedia is a valuable tool that enables specialization and entry into the fast moving and dynamic world of creative interactive media. It helps graphic designers respond quickly to growth, innovation and change. iMedia is a benefit to anybody who is passionate about creative media whether they possess artistic skills or not.

It opens up endless advertising and marketing avenues for individuals who have a creative mind and a zeal for digital media.

Creating with iMedia

iMedia can be employed to produce short video sequences that could be used within multimedia. This is done by:

• Obtaining video footage using a digital video camera


• Storing the digital video using a computer program


• Importing audio and assorted media clips within the digital video editing application


• Creating 3D models for specific purposes

Designing with iMedia

Some of the applications of iMedia when designing include:

• Editing digital graphics for specific purposes


• Producing multimedia content from multiple sources including videos, sounds, texts and images


• Creating digital sound content using an array of software


• Manipulate bitmap digital graphics for specific purposes


• Develop and create digital sound files

Using iMedia in Animation

iMedia can be employed to create a digital animation sequence by enhancing interactivity to an animation using a combination of various media. It can also be used for creating a pre-loader for digital animation and for optimizing the digital animation for publishing.

Publishing with iMedia

Some of the benefits offered by iMedia when it comes to publishing include:

• Uploading and managing a website


• Designing and creating a website structure with improved features


• Inserting layers, rollover buttons and other rich media objects

Playing with iMedia

iMedia provides game developers several tools for enhancing the world of gaming including:

• The ability to import sounds and images into an existing 2-D game engine


• The ability to create a game room utilizing the existing background and assorted objects


• The ability to create numerous characters for any plot


• The ability to enhance game play features employing sound effects


• The ability to design innumerable new games

iMedia enables creative individuals to stay one step ahead by using digital and interactive media including digital animation, web authoring, interactive multimedia design or 3-D engines.

Relativity is pleased to offer Web 2.0 Advertising | Web 2.0 Marketing | Web 2.0 Promotions | iMedia services to the internet business public. You can download a free e-book with our latest insights into the Web 2.0 marketing world by signing up to our list at http://www.relativitycorp.com. We look forward to providing you with fresh creative information and insight into this emerging industry.