The most important is you need to know your prospect. You need to know your product or service. More importantly, you need to know these things in terms of what your prospect is really wanting to buy, not just in terms of what you want to offer to him. Well, if you can't make them want to buy, you will get nothing of course.Try to become their answer to solve their problem. Make them really feel that you make their life far easier with your product.
Try to answer this questions to know what should you put on your advertisement, to make them want to buy your product. What is the problem? what makes them really want to know the solution? sometimes they didn't even know what is their problem. If you could tell them and make them realize, they will feel that you really understand what they need. Then, why hasn't this problem been solved up until now? What is the solution? Tell them what you have, what capability do you have to help them, and to solve their problem. Tell them how does your product solve the problem.
Explain to your readers, that your product is their best solution, and tell them why? Why is your product the best solution to the problem? How will the prospect's life be different once they use your solution? Keep telling them that there's no other option beside your product. Give them a direction, what is the next step they should take? Make them easier to make a decision and take an action.
The answers to these questions are going to help generate the foundation of your advertisement. Write as many answers as you can and phrase them as many ways as you can. Arrange your answers in many paragraph, and thats will become your best advertisement.
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