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In Client Attraction, Focus on Service, Not Accumulation

Copyright (c) 2007 Fabienne Fredrickson

"I don't know what your destiny will be, but one thing I do know: the only ones among you who will be really happy are those who have sought and found how to serve." -Albert Schweitzer

I've mentored a few already-successful solopreneurs recently who walk the line between �high-achiever' and �overachiever' and let me tell you, there IS a difference. You've heard me say many times that I work best with high-achieving go getters who know exactly what they want (usually it's more clients, more in-come, with more time off to enjoy it all) and who say to me, "Fabienne, show me how to do it and I'll do exactly what you say." That's the kind of person who sees results.

But sometimes, there's a different breed of person. The person who takes on too much, too fast, and seems to always be RACING towards the next level. (I know firsthand about this, I used to be one.) The �high-achiever' sets high goals and then does what it takes to make those goals happen. The �overachiever' seems to want to accumulate just for the sake of accumulating. (I know, because again, I used to think like that.)

A few years ago, a coaching colleague asked me, "Hey, I notice that you move at a very fast pace. What's the deal? Why do you feel the need to accomplish so much in such a short period of time?" I was stunned actually. Didn't quite know how to answer. So I said, "It's a game for me. Seeing how much I can accomplish is fun." But it took me a while to "get" what he was trying to say.

I think that I was focused on accumulation rather than service. It was about amassing clients and in-come, probably having to do with proving something to someone from a bazillion years ago. Yes, it was a game, a competition against self, but was there a point to it all? Probably mo-ney, but even that is just a number sometimes. It began to feel like a hamster wheel, an empty process. There seemed to be no meaning to accomplishment at a fast pace.

It's when I stepped back and looked into the REASON for why I started this business that it stopped being a race. I got focused on SERVICE again, on my purpose and skills, and why I got into this in the first place. I think I'd lost that along the way. The minute I realized this, Client Attraction became less about filling a void, and more about being of service. Less about accumulation, and more about really making a serious difference in people's lives and businesses.

Being focused on service, I started being happier, clients got even better results, our friendship was deeper and even more satisfying, and the best part was, it stopped feeling like WORK. I started getting a feeling that I couldn't believe I was being paid (well) for doing something so gratifying. And then I noticed something...

Ironically, when I tapped back into SERVICE, that's when my in-come began growing much more rapidly. That's when the referrals started pouring in again. That's when my numbers started really increasing dramatically. That's when bigger and bigger opportunities began coming my way.

"He who wishes to secure the good of others, has already secured his own." -Confucius

Your Assignment: Notice how you approach your business. Does it feel like a race for the mo-ney, rather than being of service to others in a BIG way? Has the MEANING of what you're doing gotten lost along the way? Is it more about accumulation now? If so, take a step back and reconnect to the reason you got into this in the first place: service and the DIFFERENCE you can make in people's lives. That's what's going to make you happy.

Now, don't get me wrong. I'm not even close to suggesting that you should stop marketing and setting up systems for everything in your business. What I am saying is, couple this with consistently working on implementing your marketing and Client Attraction strategies, and attracting clients will become big time easy (then the in-come will naturally follow).


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Not sure on where to start creating these marketing systems, even if you�re already successful? I recommend getting a copy of the Client Attraction Home Study System�. It gives you the most important things to do to set up simple, solid marketing systems, so that you consistently fill your pipeline and continually get new clients. You can get it at http://www.TheClientAttractionSystem.com .
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Occupation: The Client Attraction Mentor
Using the very principles she teaches, Fabienne Fredrickson went from a mediocre private practice to a practice that was bursting at the seams, in less than 8 months! She then did it again with a second practice a year later, again filling it to capacity in less than 8 months. Fabienne Fredrickson is the founder of ClientAttraction.com and creator of The Client Attraction System™, the most complete one-on-one Client Attraction training program for private practices and small businesses in North America. Fabienne is also the celebrated author of the Client Attraction Home Study System™ entitled “How to attract ALL the clients you need” and “The Secrets of Networkers". Fabienne is known for combining a unique blend of innovative, straight-shooter, no-fluff strategies that really work, with an endless compassion for small businesses owners that are rarely seen together. Her high-energy, cut-to-the-chase style keeps her audiences literally spellbound and taking copious notes. Fabienne’s motto about filling one’s practice quickly is, "If I can do it twice, you can do it too!" and her unique ability is getting people who’ve never had real success in attracting clients to take immediate action on a systematic basis to produce a full practice with more clients, in record time, every time. She is a well known and respected expert on marketing for small businesses and speaks nationally to audiences whose members are looking for more clients, in record time, every time.
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