If you are looking for new ways to drive traffic to your website you may have overlooked the importance of viral marketing and how you can empower your visitors to help refer other people who would be interested in what you have to offer.

One of the easiest and most effective ways of doing this is by using a tell a friend script which you can install on your website. It allows visitors to input their name and email address into a form and then enter the recipient's details. Because the recipient knows the person who is referring them they will be far more likely to open, read, and then respond to the message.

You can program what the message should be and where it should send the recipients. The whole process is fully automated and requires no hands on involvement once you have set it up. As visitors refer their friends they in turn will refer the people they know who will also be interested in what you are offering. This is the true nature of viral marketing.

A tell a friend script is very easy to install and requires no complicated knowledge of programming. All you have to do is find the script by looking in the search engines and then transfer the files into your desired location.

There are many different types of tell a friend scripts available but its best to find one that has the ability to subscribe people to your opt in list, offers full customisation, can send to an unlimited number of target recipients, recognises and blocks invalid email addresses, and provides detailed usage statistics reports.

The script will keep a record of everyone who uses it and will save their email addresses so that you can follow up with them periodically and encourage them back to your website. You can also offer weekly or monthly prizes for the users who refer the most people.

Depending on the amount of traffic your website receives, you can use a tell a friend script to generate a constant stream of subscribers and sales for your business. Once set up you can just leave it running in the background and let it grow over time.

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This article was written by Simon Akers who is the editor of the Marketing Oasis newsletter, a free internet marketing ezine packed with tips to help you succeed and increase your profits: http://www.MarketingOasis.com