For those that don't know, the term "permalink" stands for permanent link and refers to the type of links that you use for each post on your blog. There are many different types of permalink that you can use on your blog but the most common has the title of each post inside the link for its individual page.
By using a permalink that has the title of your post in the link it will not only describe and identify what your post is about, it will also make it easier for the search engines to index your content and list it in the results pages for relevant keyword phrases that relate to what the information is about.
All you have to do to is login to your blog and find the permalinks section where you can select the "custom permalinks" option in order to change the link structure of your blog. If you are using Word Press you can find this section under the options tab of the control panel when you login.
After you have chosen the custom permalinks option you will just need to enter which type of link structure you want for your blog by entering a specific tag such as /%postname%/ which will use the title of each post for the link. Its best not to use the category in your links because you may want to list some of your posts in multiple categories which can complicate things and slow down the performance of your blog.
Once you have done this you just need to click the update button and you will be given a few lines of code that you will need to insert into a .htaccess file in the folder where your blog is located. All you have to do is login to your website hosting account and go to the Web Shell area where you can click on your blog folder and create a new file called .htaccess and copy and paste the code into it.
If you prefer you can do it the other way round by creating the .htaccess file in your blog folder first and making it writable using CHMOD 666 (or checking the boxes next to "write"). This will allow your blog to edit the file itself when you choose the custom permalinks option so you will not have copy and paste the code manually. After you have done this just remember to change the .htaccess file back to the previous writable settings (CHMOD 644) to protect it from being edited by any visitors to your blog.
To see an example of how custom permalinks will look on your blog just go here: http://www.marketingoasis.com/blog/
Download free ebooks and software here: http://www.marketingoasis.com/direct/freemonthlygift/
This article was written by Simon Akers who is the editor of the Marketing Oasis newsletter, a free internet marketing ezine packed with tips to help you succeed and increase your profits: http://www.MarketingOasis.com