In the past few years there have been many advances in cleaning chemicals and machines. Today, a person can start and be very competitive with the big name franchise operations with an investment of less than three thousand dollars. The key to success is learning the proper techniques of cleaning and purchasing the correct equipment to be competitive without breaking your budget.
Due to the many advances in the industry, the new business startup should create a special 'niche' business. While the large business operations are still paying off their franchise requirements and their $60,000 to $100,00 truck mount equipment, a new owner can be in fast profit using the latest technology. One of the best things about this is that one can learn all the basics right on the web if you know where to find the correct information.
While your competitors advertise low price, the successful carpet cleaning business owner should emphasize quality work. The most popular means of cleaning carpets in the past 25 years has been hot water extraction or 'steam cleaning' as it is commonly called. This system still has its place but it results in customer dissatisfaction in over over 50% of homes where it is used. This is a controversial subject that the operators of those expensive machines never want to discuss.
Many business owners will argue this point but for the past 5 years, the majority of my new customers have called because of their dissatisfaction with the franchise operations in the past. One of the major problems with steam cleaning is that the carpets remain damp for an extended period of time. The smart business owner can benefit from this fact by using cleaning techniques which promise fast drying times and remove the danger of mildew and mold. Anyone contemplating starting a carpet cleaning business today, should really research the various methods of low moisture carpet cleaning.
The second area in which the new business owner can compete with big name competition is finding means of advertising that are routinely passed over by the large companies. There are many ways to reach a targeted customer base without going broke. Starting a carpet cleaning business is not rocket science but with the proper guidance, a new owner can become profitable right from the beginning and can gradually grow his business as large as he or she desires. Needless to say, as long as there are small children and pets, there will be a need for professional carpet cleaning.
Dennis Estelle is creator of http://rugandcarpetcleaning.com which provides complete information about carpet cleaning. The author has successfully mentored hundreds of small business operators over the past three decades. His speciallty is complete service business startup packages http://homebasedbusinesssupport.com/carpetcleaning_business/carpetcleaning_guide.html

