A good voice over professional can add a lot to an audio project, whether you are referring to an audio book, a corporate video, a radio commercial, or any other type of project in which you want people to listen to a message. But how can you know when you are listening to a good professional voice actor? There are several things you should think about, of course, if you have the money and the time and the knowledge to consider them. However, since time is often limited and you may not have the resources to do a nationwide search and use all the time you need to determine what you need, remembering a few basic things can help you make the best decision for your project.

Remember your audience. When it comes to hiring a voice-over artist, you have to consider more than simply which voice you find most attractive. You have to think about what your audience will find appealing – and what they will find believable. If you know you can sell more radiator-fluid by letting your customers hear a playful female voice, then that is the voice you should pick. Perhaps all the other radiator fluid merchants are using guys who sound like mechanics and you think this will help your store get noticed. However, if you think they are more likely to listen to a guy who sounds like a mechanic, then use that one.

Make sure they have your best interest at heart. This isn't as fluffy as it sounds. As good at their jobs as some of them may be, they are probably taking the job for money. They aren't trying out for the part because they think you're going to save the world from fluidless radiators and they think that is a good cause: They are doing it to get paid. However, they should be concerned about the quality of the product they are selling you. Therefore, they should be able to listen to you and make sure they have a good feel for what you want before they proceed. If you are talking to an actor and he or she doesn't seem to want to know what you're trying to say, then no matter how good a fit for your product or service the voice is, they won't give your needs much consideration.

They should understand the importance of timing. Many voice-over artists get by on a pleasant-sounding voice. For some projects, this may be enough. But if your project requires dramatic pauses, inflection and emotion, then ensure that the artist you're looking at has that sort of range. The way you pull that off, of course, is two-fold. First, you have to conduct interviews. Introduce them to situations that are similar to what you are going to need. The 2nd part of that, of course, is for you to know your own project well enough to comprehend what you need from the actor. Don't expect that he or she will instinctively know what you need. After all, every project is different.

Your project needs the best treatment that you are able to give it. If you have set aside the money to hire voice talent, then make sure you set aside the time to ensure you're getting the right one for the job. After all, vocal talent is not created equal. Some are better, and some are better for you.

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