will lead to more sales and more ad revenue. The basic costs
of a website, once it is finished, are small. All you need
to do is get some more visitors. Pay per Click might not be
economical for you in that 100 visitors at 10 cents a click
is $10. If only 2 out of 100 buy your $1 product, you are
losing $8 per hundred people. Next.
So, this is what you do.
1) Get an account at
LinkSwapper. The service is free and it helps you get
and manage a reciprocal link campaign. There are identical
services to this that cost $20/mo., but this is the best deal
because it is free always. If you are reading this, I'm
sure you already know that search engines like sites with a
lot of "backlinks" (links from other sites to yours). Word
to the wise, the actual text of the link shouldn't be
YourSite.com. Use one of your keywords in the text. If you
sell DVDs by mail, the text of your link on another site
should be "Comedy DVDs" or "Action DVDs", not
StevesDvdStore.com.
2) Start a blog and write about topics related to your site.
Put a static link to your site in the left hand column.
Blogger is free and owned by Google. If you provide good
content and update continually, it won't be long before the
search engines spider your entire site – they'll be
following it from the blog. Make sure and ping the blog to
different search engines to hurry them along in the process.
3) Sign up for the
Coop at Digital Point. It is a 'weight based' system.
The more weight your site brings to the Coop, the more your
ad is shown on the Coop Network. Amazing way of developing
backlinks and getting advertising placement at the same
time. As time goes on and you get more backlinks from other
sources, your weight will increase. As your site grows in
popularity you get more credit in the weight system.
Good luck!