Printing catalogs can be a complicated process. The creation of full color, high quality prints with excellent images and graphics in multiple pages can be exhausting. Yet, for catalog printing services, it’s all in a days work.
From ensuring your print’s quality to arranging and collating pages, printing companies with catalog printing services keep more than a tight watch on catalogs. And you should too.
Be aware of your choices and get the best selection to fit your printing project. The number of options gives you choices on variety of sizes, page numbers, to paper stock. To give you a rough idea on what goes in on your catalog printing, here’s a rough guide on some of the catalog\s particulars.
Size
The standard sizes available for catalogs are: 5.5 x 8.5, 8.5 x 11. Other custom sizes are 6 x 9, 9 x 12 and 12 x 12.
Design
The objective of catalogs is to grab the readers’ attention. To this, every careful detail should be taken into consideration, such as:
• the number of pages
• color schemes
• type and number of graphics on a page
• content such as ordering information
A lot of time and effort should be put into design. All the elements must work together like a single organism in order for it achieve and imbibe the theme that directs the whole catalog’s purpose.
A unified design too makes everything, every detail consistent in communicating the purpose of catalogs - be it persuading consumers to buy, creating a need and the like.
To get a better grasp or things and to process your ideas better, why not go online and search or visit as many as possible stores for free seasonal catalogs. It involves leg work but there is no substitute for being able to review a printed material and grasp it within your own hands. You’ll be surprised to see that your levels of creativity increase a notch.
Type of Paper
Nothing compares to the feel of a wonderful prints on a high grade, glossy paper. It is one of those visual objects that require some a tactile sense of appreciation.
As mentioned previously, catalogs use premium quality paper. A high quality paper would be 100lb Gloss Text. It possess the ideal brightness and opacity sought by printers and clients alike.
Binding
There are many different types of standard binding technique available for catalogs. There are perfect binding, saddle-stitched binding, side-stitched binding, case binding, plastic comb binding, Wire-O and three-ring binding.
The most economical perhaps, is of course, saddle-stitch binding which staples the catalogs together along with spine. But if you’re more concerned about how these binding techniques would look on your catalogs, you better get yourself familiarized with what your printers offer.
The other two binding commonly are perfect binding and Wire-O. Perfect binding is similar to a book wherein the pages are glued together. Wire-O binding involves a double hoop wire, weaved individually into each hole. This can commonly be found in heavy set notebooks.
If you want to get the most out of your catalog, you should be prepared to spend time and effort on every detail. Remember, the printed catalog is a most recognizable media that can be used to best represent your company.
Take full advantage of your catalogs to showcase your products. Go over your company’s mission and vision statements too and let it guide you and inspire you in developing your catalog.
Catalogs printing services are made to enhance on your catalog printing projects and enhance the way with which you print it. So unless, you find that catalog printing service you desperately need, it is better that you wait and search for the right one to come along.
To find more interesting topics on Catalog printing services please feel free to visit Catalog Printing Experts: Full Color and Digital.