Whilst there are many key things to ensuring your success in Pay Per Click marketing here is one that has increased the success of many PPC marketers - long tail keywords convert better. For those of you who don’t know, a long tail keyword is a keyword made up of generally three of more words that better qualify what a person is looking for. For example, a primary keyword may be “video camera”, a long tail example of this may be “Sony video camera 3CCD hard drive”.
Whilst its important to spend time doing keyword research for whatever form of affiliate marketing you are pursuing, spending a good portion of this time tracking down long tail keywords is a key to increasing your success and this is no different in PPC marketing.
When someone is doing a search on a long tail keyword, the probability of them wanting to buy is generally much higher than anyone searching on a general keyword. In the example above, the person knows exactly what they are searching for whereas a person searching on the term “video camera” is generally just browsing to see what’s out there. If you had a website promoting Sony 3CCD video cameras with hard drives, then the person who found your link would generally be more inclined to either purchase whatever you are selling or fill out a Cost Per Action form. If you are advertising something that is regionally based, for example you are advertising computer repairs, then a good suggested long tail keyword would be something that is geographically based, for example, computer repairs in sydney or computer repairs in las vegas, as you can be pretty confident that someone searching on regionally based keywords are motivated to make a purchase.
A caution here is that whilst the long tail keyword converts better, you should still make sure your research shows that the long tail has good search history as you don’t want to be buying obscure long tails that people never search for.
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