You spend time and money on advertising your business, a visitor comes to your site, and then what? It is known that we have no more than four seconds to capture our visitors' interest.
If you were running a brick and mortar business, you would try to give outstanding customer service. You would greet your customer with a smile and assist him or her in any way you could. A simple greeting and great customer service can generate massive sales for your business, because we are only human! We all like to be noticed and appreciated as persons.
Wal-Mart has someone at the entrance welcoming all their customers, giving them the feeling that they are highly valued customers. They do that because that if they provide excellent services to their customers, they will come back. Just as simple as that.
Now, let's take a look at two scenarios here:
Scenario 1. You run a regular website, and you just have to hope that your sales copy is compelling enough to get your visitor to sign up to your email list, or buy what you are promoting.
Scenario 2. You run a website, and a visitor comes to your site. A real, live person, sometimes two people, welcomes him or her, answer their questions, and they finish your sales, and close the deals for you, even if you are nowhere around.
Which Scenario sounds more appealing?
Some people have the knowledge how to start an online business from scratch, but vast majority of people just start browsing the internet. They often get overwhelmed by all the opportunities screaming for their attention, and leaving them with nothing more than empty pockets.
One of the factors you should carefully research if you find a company you are interested in working with, is, who are the people behind it? Are they visible? How long have they been practicing? A month, or ten years? If they hide behind a slogan or a website address, then please beware! Do they provide services that anyone who wants to be independent online business owners need, and can sell to others?
And maybe the biggest question is, do they have something to offer that no other company has, something that is unique and can't be found anywhere else? How about a Live Business Center with professional monitors working 24 hours a day, seven days a week, who welcome their guests on their behalf?