by: William R. Nabaza of http://www.Nabaza.com
As you know it can be very expensive to attract new customers. You can
cut down on those expenses by "up selling" to those new customers. For
example, let's say you're selling a computer with a 15" monitor for
$120. You tell people they can upgrade to a 17" monitor for only $200
more. That's up selling! Your goal is to get more money out of the first
sale. Below are ten up selling strategies you can use to increase your
profits.
1. Deluxe Up sell-You could sell a basic product and tell people for a
little more money they can receive the deluxe edition.
2. Money Up sell-You could offer people the rights to sell the product
they are buying from your business. You could charge an extra $30
dollars to get the reproduction rights.
3. Discount Up sell-If you're selling a product people may order again
in the future like shave gel, you could offer them a second can of shave
gel at a discount.
4. Time Up sell-If you're selling a product or service people subscribe
to, like a magazine, you could tell them if they subscribe for two years
instead of one, they can receive it half off the cover price.
5. Quantity Up sell-This is similar to the discount up sell. The only
difference is you increase the discount by how many products they order.
If they order 3 it's a 10% discount, if they order 5 it's a 15%
discount.
6. Package Up sell-When you're selling a product you could offer similar
products in a package deal. Tell the people the other products are
cheaper with the package deal versus purchasing them separately.
7. Affiliate Up sell-When you're selling a product you could offer
someone else's product as an up sell. You would have to make a
commission on the product in order to profit.
8. Free Up sell-You could offer a free sample or trial of your product
(your first sale would be free) and then tell people if they order the
full version right now they will get a discount.
9. Extra Up sell-There are many things you could charge extra for at the
time of sale. It could be gift wrapping, imprinting, custom designs,
etc.
10. Extended Up sell-If your product comes with a warranty, you could
ask people if they would like to extend the warranty one more year for
only $30.
In conclusion, you can use one or all these strategies to increase your
profits at the point of sale. Don't be afraid to use your imagination to
come up with other up sell strategies.
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William Nabaza of http://www.Nabaza.com specializes in domains, webhosting, webmaster's tools, netpreneur's articles and resources. Stands out as a freebie provider, business opportunity provider and the like. Visit his site at http://www.nabaza.com or contact him directly at william@nabaza.com
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