Here are some inexpensive "guerilla marketing" recruiting methods you can use:
Flyers to the Schools-( Chapter 4 of the book shows you how to get around school rules that block this tactic)
Punt Pass and Kick Contest- We had the winners compete at the halftime of our local indoor pro football team.
School Assemblies- Much easier than you think
School Lunch Room Highlight Shows- With a Portable DVD Player
Other Sports Sporting Events- Hand out flyers
School Open House Booths
Church Bulletin Announcements
Press Releases
Newspaper Articles
Radio Interviews
TV "Works Event" Coverage
Player "Bounties"- Offer $5 to your players for each completed application or entry to a pizza party.
Church or School Carnival/Festival Booths
Saturday Grocery Store Table or Flyer Handout
Web Site
Posters
Parades
Trophy Displays at School
Team Game Jersey Days at School
Our Organization grew from 1 team to 16 in just 5 years using these methods. We ran just one very expensive newspaper add during this time period (it gave us little return).
Details on how to make it all work including free press releases and radio interviews are in Chapter 4 of the book and include examples of our flyers. Our Nebraska Youth Football team web site is http://screamingeaglefootball.com
The web site was developed for free by a talented volunteer.
Copyright 2007 Cisar Management Services Reprints are allowed if the resource box and links are kept intact.
Dave Cisar- Dave has developed a detailed systematic approach to developing youth players and teams that has enabled his personal teams to win 97% of their games in 5 Different Leagues at all levels and age groups while retaining 90% of his kids.
Dave is a trainer of youth football coaches nationwide. His book “Winning Youth Football a Step by Step Plan” was endorsed by Tom Osborne and Dave Rimington. His DVDs and book have been used by teams nationwide to run integrity based programs that win championships. For his free newsletter:
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