You can actually start benefitting from this simple
massage client attraction tip immediately after you
finish this email.
Excited yet?
No?
Just hang tight, you will be. Trust me.
First, a question...
Have you ever stained a deck?
Yeah... a deck... a wooden one... have you ever
stained one?
No?
Well, me neither.
I was absent the day the Big Guy upstairs handed out
"handyman" skills.
Anyway, when I lived in New Jersey I had this really
nice cedar and Trex deck installed overlooking my
backyard of about a 1/4 acre.
It kind of had this mid-western feel to it... really nice.
If you're not familiar with Trex, it's sort of like a tough
plastic that doesn't require any maintenance, and is
sometimes used as decking.
Perfect for a 'home repair challenged' guy like myself.
The only maintenance it did require was an annual
application of the cedar stain on the cedar.
Of course, I had to call our handy man in each year to
do it for me, but nevertheless, it got done. :-)
I think we paid him around $400 or so to restain all of
the cedar which was fine by me and good for him.
What amazed me, though, was that every year when
it was time to have the deck restained again, if I didn't
call the handyman to come back he would never call
me.
And, because of that, there were many years where I
didn't end up calling the handyman back for well over a
year and a half, if not more.
What the heck does my deck and lack of maintenance
skills have to do with your massage practice?
A heck of a lot!
Here's why:
Most of your clients are just like me.
No... not bad with tools... but... busy.
Sometimes so busy, running around with tons on their
personal To Do list that their bodywork falls by the
wayside.
In some cases, it falls by the wayside for so long that
they either forget about it altogether or, more likely,
they become uncomfortable calling you to schedule a
new appointment, embarassed that it's been so long.
What happens then?
They don't call and don't come back for massage with
you.
And, the typical therapist chalks them up as a former
client... a lost client.
Meanwhile, they're not lost.
They're just what we would call INACTIVE.
And, until you do something proactive to REACTIVATE
them, they're going to stay inactive.
The good news is that statistics show over 50% of
your inactive clients would become active again in your
office if you simply contacted them about getting
started again.
That's 5 out of 10 inactive clients you're currently not
working with right now, that would come back in to
your practice for additional massage with you, if you
simply contacted them.
Contact them, how?
Doesn't matter.
Postcard, letter, staff call, or email.
The key is just letting them know you're concerned
about them, not angry or upset with them, and would
love to get them back on the right track again.
And, if you can contact them more than once, for the
ones who don't respond to your initial contact, even
better.
Most of the time 3 properly writtern contacts to a list
of 10 inactive clients will turn into 4 to 6 reactivated
clients for you.
Really!
Now, because of the automation and ease that comes
with email, I'm personally partial to using the Internet
to reactivate clients.
But, again, you don't have to use the Internet.
However, with something online like the Instant
Massage
Newsletter that goes out every month for you, you
don't have to worry about sending out letters or
postcards, sitting on the phone, or whether an
employee is making the calls to your inactive clients at
the correct time or not.
Online, with something like the Instant Massage
Newsletter, you all of your clients, even the inactive
clients, are being contacted every single month for
you... reminding them about massage... and bringing
them back in to your practice.
You can experience it yourself by going here:
http://www.InstantMassageNewsletter.net
Regardless, though, remember...
Don't lose clients and cash flow just because they
haven't been into your practice in a while.
Even if it's been months, it's important to recognize,
with some simple contacts executed at the correct
time you could start bringing back half of your inactive
clients.
Think of the financial impact that would have on your
practice and lifestyle.
HUGE!
Sidebar: I wonder how much money our former
handyman is losing ever year by not contacting former
customers about having their decks restained.
Probably THOUSANDS!
With some simple contacts he could probably reclaim
most of that.
You too, in your practice.
To have the Instant Massage Newsletter go to work
reactivating your inactive clients, go here now:
http://www.InstantMassageNewsletter.net