And, frankly, I probably shouldn't even be telling you this
because it DOESN'T even require the Chiropractic
Dashboard to work like crazy.
In fact, you can start benefitting from this powerful
chiropractic patient attraction tip immediately after you
finish this email.
Excited yet?
No?
Just hang tight, you will be. Trust me.
First, a question...
Have you ever stained a deck?
Yeah... a deck... a wooden one... have you ever stained
one?
No?
Well, me neither.
I was absent the day the Big Guy upstairs handed out
"handyman" skills.
Anyway, when I lived in New Jersey I had this really nice
cedar and Trex deck installed overlooking my backyard of
about a 1/4 acre.
It kind of had this mid-western feel to it... really nice.
If you're not familiar with Trex, it's sort of like a tough
plastic that doesn't require any maintenance, and is
sometimes used as decking.
Perfect for a 'home repair challenged' guy like myself.
The only maintenance it did require was an annual
application of the cedar stain on the cedar.
Of course, I had to call our handy man in each year to do
it for me, but nevertheless, it got done. :-)
I think we paid him around $400 or so to restain all of the
cedar which was fine by me and good for him.
What amazed me, though, was that every year when it
was time to have the deck restained again, if I didn't call
the handyman to come back he would never call me.
And, because of that, there were many years where I
didn't end up calling the handyman back for well over a
year and a half, if not more.
What the heck does my deck and lack of maintenance
skills have to do with your chiropractic practice?
A heck of a lot!
Here's why:
Most of your patients are just like me.
No... not bad with tools... but... busy.
Sometimes so busy, running around with tons on their
personal To Do list that their chiropractic care falls by
the wayside.
In some cases, it falls by the wayside for so long that they
either forget about it altogether or, more likely, they
become uncomfortable calling your office to schedule a
new appointment, embarassed that it's been so long.
What happens then?
They don't call and don't come back for care with you.
And, the typical chiropractic office chalks them up as a
former patient... a lost patient.
Meanwhile, they're not lost.
They're just what we would call INACTIVE.
And, until you do something proactive to REACTIVATE
them, they're going to stay inactive.
The good news is that statistics show over 50% of your
inactive patients would become active again in your office
if you simply contacted them about getting started again.
That's 5 out of 10 inactive patients you're currently not
seeing right now, that would come back in to your office
and start-up their care program again with you, if you
simply contacted them.
Contact them, how?
Doesn't matter.
Postcard, letter, staff call, email, online video, audio
postcard.
The key is just letting them know you're concerned
about them, not angry or upset with them, and would
love to get them back on the right track again.
And, if you can contact them more than once, for the
ones who don't respond to your initial contact, even
better.
Most of the time 3 properly writtern contacts to a list of
10 inactive patients will turn into 4 to 6 reactivated
patients for you.
Really!
Now, because of the automation and ease that comes
with email, and online audio and video, I'm personally
partial to using the Internet to reactivate patients.
But, again, you don't have to use the Internet.
However, with something online like the Chiropractic
Dashboard you don't have to worry about sending out
letters or postcards or whether your staff is making the
calls to your inactive patients at the correct time or not.
Online, with something like the Chiropractic Dashboard,
you can have the 3 contacts being done for you, with
email, audio, and video, all on total autopilot without you
ever having to think about it.
You can experience it yourself by going here:
http://www.TheChiropracticDashboard.com/index.htm
Regardless, though, remember...
Don't lose patients and cash flow just because they
haven't been into your office in a while.
Even if it's been months, it's important to recognize, with
some simple contacts executed at the correct time you
could start bringing back half of your inactive patients.
Think of the financial impact that would have on your
practice and lifestyle.
HUGE!
SidebarL: I wonder how much money our former
handyman is losing ever year by not contacting former
customers about having their decks restained.
Probably THOUSANDS!
With some simple contacts he could probably reclaim most
of that.
You too, in your practice.
Todd Brown, president of MoreChiroPatients, Inc, is now
giving away for FREE his popular Online Videos entitled
"The Ultimate Chiropractic Patient Attraction System".
Get instant access to these videos at: href="http://www.thechiropracticdashboard.com/indexdefault2.html"
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