we cannot cover even a small percentage of them here. But
what we will cover is a few basic mortgage marketing
advertising tips that can help you succeed in your mortgage
marketing.
Mortgage Marketing - Lesson #1
All your marketing should be held accountable for itself. This
means that all your mortgage marketing advertising should
be bringing in more money than it is costing you. And you find
this out by tracking all your advertising. The easiest way to
track is to ask people when they call or come in. "Where did
you hear about us?"
If you do a lot of different mortgage marketing advertising,
then you need to add tracking numbers to your ads. For
example, add coupons to your ads that people can tear out
and bring in for a free gift. The coupon should have a tracking
number on it so you can tell where the customer got the
coupon.
Mortgage Marketing - Lesson #2
You should focus on getting the prospect's contact
information in all your advertising. Get them to give you their
name, address, phone, and email. This will allow you to
follow up with them. Build up your database as fast as
possible. Your database is your greatest and most valuable
business asset if used properly.
Mortgage Marketing - Lesson #3
Stay in constant communication with your database. At least
once a month, they should hear from you, about you, or read
about you. The best way to do this is newsletter mortgage
marketing. By using this great tool, you can have something
in their hands every month. Newsletter mortgage marketing is
a must for every loan officer. If you do no other mortgage loan marketing, you must do this. And you must do it every month.
The trick is to outsource the newsletter to a newsletter
mortgage marketing company. These companies will write,
design, print, and mail your newsletter for you to whomever
you want. All you have to do is give them a photo of yourself
and pay them every month. They do the rest.
To get the names of some great newsletter mortgage-
marketing companies, visit:
http://www.mortgagebrokertraining.com/Links/a+-
recommended-vendors.html
By just using newsletter mortgage marketing I have seen
some of our coaching clients go from zero referrals a month
to 2-3 referrals a month. Just by using a simple newsletter.
Mortgage Marketing - Lesson #4
Ask everyone you know for referrals. Contact all your friends,
relatives, past customers, and keep asking for referrals. You
won't get unless you ask. We have a great program that can
help you generate more referrals than you can handle. It's
called Referrals on Demand and you can get more info at
http://www.mortgagebrokertraining.com/referrals.html
Referrals are the easiest loans to get, and close. You also
make more money on a referral loan than a regular loan. And
they treat you with more respect. Once you build up your
database to a few hundred, you should focus more on them,
and on generating referrals. It is the cheapest form of
mortgage loan marketing out there today.