Traditionally, fiction authors have found it very difficult to get publicity outside of media that reviews books. That's because they've been focusing on their book, rather than the topic.

The way novelists can get publicity is to highlight their expertise on a topic related to their book that will interest the media.

For instance, one novelist I know wrote a book about a young woman who was raped and faced the dilemma of should she abort, even though it went against her beliefs? The author had done a lot of research on post-traumatic stress syndrome as it relates to abortion. One of the things she discovered is that abortion affects not just the woman who chooses it, but everyone else involved: the father of the child, the woman's family, even the doctor and nurses who might be involved in the abortion. While her novel graphically portrayed how all this plays out, the publicity angle is based on her expertise as someone who not only had an abortion, but did extensive research on it.

Another novelist I know wrote a fast-paced adventure story concerning, among other things, world hunger. Publicity angles could include how organizations do or do not hinder relief efforts, how corporations fit into the picture (something her novel portrayed), what one person can do to fight world hunger, etc.

Publicity offers some of the best exposure for your book, as I've said over and over again. If you're a novelist, don't overlook this outlet. Brainstorm all the issues that relate to whatever goes on in your book. Keep abreast of news and trends and how you can fit in. See yourself not just as a novelist, but as an expert in some area related to your novel.

When you get publicity for your expertise on your topic, of course your book will get mentioned. You can talk about how your research played into the formation of your characters, etc., but remember to keep the focus on the angle that interests the media.

Diane Eble has 28 years experience in the publishing industry as an editor (magazines, fiction and nonfiction books), author (11 published books, more than 400 articles), and copywriter. She is now a book publishing coach as well, helping people to write, publish, and make money with books and other information products. This article was excerpted from her free "Your Book Publishing Coach" newsletter. If you feel you have a book inside you, check out her resource, Jump Start Your Book: 12 Questions You Must Answer Before You Write Your First Word.