maybe an article covering the most asked questions would be
useful to some of you who are thinking about or just starting
your own ezine.
* What is an Ezine?
An ezine is simply an electronic newsletter or magazine mailed
periodically to a list of opt-in subscribers. Opt-in means that
these subscribers have signed-up for or requested to receive
your ezine.
A good ezine will contain lots of useful information and
resources for the subscribers.
* Who Do I Send My Ezine To?
You obtain a list of subscribers by advertising and promoting
your ezine in several ways.
Announcement lists - Follow guidelines for posting and get some
fr~e exposure! http://www.smartgroups.com/groups/ListPOP
http://groups.yahoo.com/group/Announce_Your_Group
Writing Articles - Definitely something you want to get into.
Very powerful method of fr~e promotion!
Ad swaps - Running other publishers' ads in exchange for them
running yours is a great way to get a lot of fr~e ezine
advertising, plus you get to make new friends as well! ;-)
http://www28.brinkster.com/bluesite/swap.htm
http://ezine-swap.com/
Sigtag - Always add a sigtag to your email with your subscribe
link and an attention grabbing headline about your ezine. Very
effective!
Discussion Lists - Similar to announcement lists, but get
involved in the discussions as often as possible.
mailto:digital-women-subscribe@yahoogroups.com
mailto:hbj_chat-subscribe@yahoogroups.com
Message Boards - Similar to discussion groups. Establish
yourself as an expert who is there to help.
http://www.mcpromotions.com/webbbs/webbbs_config.pl?#156
Joint Ventures - Exchange thank you page ads with other
publishers, participate in group pop under windows, swap
publisher ads in your welcome letters to your subscribers. Be
creative with joint ventures to dramatically increase your
subscriber list!
* How Do I Mail My Ezine?
There are several ways you can mail out your ezine.
Autoresponder - A favorite of many publishers because you are
able to send out several follow-ups.
http://www.getresponse.com/index/47152
Email Server - When you are first starting using your email
server is an easy and inexpensive way to mail our your
newsletter.
Mailing List Manager - After your list grows, I recommend you
purchase an easy and effective mailing list manager.
http://hop.clickbank.net/?webcentral/lightning
Web Host - When you buy your domain, you also get a mailserver
from which you can send out your ezine. Your subscribe address
would be something like:
mailto:newsletter-subscribe@myowndomain.com
Yahoo and Topica, etc - Fr~e mailing list managers like these
are a good way to get started on a tight budget. I used
Yahoogroups way back when they were onelist? and then egroups. I
never had any major problems with them, but eventually wanted to
take control of my own list.
* What Do I Put in My Ezine?
Lots of good resources, helpful information, a little fun,
motivational stories, original or guest articles, product or
affiliate program reviews, freebies, etc. You must also add your
personality to your ezine. That is what makes your ezine
special! Write an editorial so your readers can get to know you
and can interact with you. Let your ideas flow and make your
ezine interesting and unique!
* Why Should I Publish an Ezine?
Publishing an ezine is important to your business because it
enables you to keep in contact with the people who are
interested in your website, your product and you. You can build
a solid foundation of trust and respect on which to base your
business success!
Answering all questions in detail is quite impossible in one
article, but I hope I have covered some of the main points that
you might be curious about. If I have not answered a question
you may have, feel fr~e to contact me anytime. Thank you.