effortlessly for months on end. So if you captured an email
address six months ago, your autoresponder can repeatedly
contact that person to offer your product or service.
=> WASH-RINSE-REPEAT
Repeat contact is a concept that top marketers first used
effectively in the offline world. When you conduct a direct
mail campaign, you send out message after message until it`s no
longer cost-effective. This strategy yields a much higher
response rate than with a one-shot mailing (typically just 1%
or less).
-From the Research Labs: Research shows that, on average, A
PROSPECT MUST BE CONTACTED SEVEN TIMES before you have any real
chance at closing a sale.
=> BE IN THE TOP 10
If you apply this strategy to your Internet marketing
campaigns, you`ll have a real edge over the competition.
Remember: 90% of businesses do not follow-up with
prospects!
AUTORESPONDER SUCCESS TECHNIQUES
=> TECHIQUE #1 - THE "KILL OVERKILL" TECHNIQUE
You don`t want an email-inbox crammed with ads and sales
letters, and neither does anyone else. Don`t send out sales
letter after sales letter. Your messages will become an
annoyance and the recipient will either unsubscribe or just
delete the messages whenever they arrive.
By sending a series of sales letters SPACED APART BY 2-4 DAYS,
you`ll keep your prospect aware of your business and develop
credibility over time without being a pest.
=> TECHNIQUE #2 - THE "MY GIFT TO YOU" TECHNIQUE
Send freebies such as ebooks, info reports, newsletters,
software, or even product samples. Many marketers use this
approach by offering a newsletter.
-Sneaky Salesmanship: Within the newsletter you have an
excellent opportunity to plug your product with a few lines of
irresistible copy.
With the soft sell approach, you can contact your prospect once
or even twice a week with "valuable information" -- which
coincidentally mentions your product or service -- without
seeming like you`re over-selling. If you`re a vacuum cleaner
distributor, for example, send a newsletter on allergies and
dust mites, for example.
=> TECHNIQUE #3 - THEY`LL LEARN/YOU`LL EARN TECHNIQUE
Give away a valuable training course via email that has special
appeal to your recipients! You can create a simple 3-day, 5-day,
7 day, or even longer course. And at the end of some of the
course lessons you can add a few lines of copy plugging your
product or service.
This, too, is a soft sell approach.
=> TECHNIQUE #4 - COMBO PLATTER TECHNIQUE
Use a variation of the hard sell, soft sell approach. Simply
alternate your messages. A balance of 40% hard-sell and 60%
soft-sell is generally about right.
James C Shellaberger
http://www.nichemoneymachine.com
http://www.topglobalrecipes.com