In the back of my mind as I was slowly reading Chris
McNeeney's sequel to his popular 'Affiliate Project X'
ebook, I kept thinking this is just too mean. I would
never use some of the tactics described in 'Day Job Killer'.
No way boss.

It is too ruthless, too heartless and much too clever
for someone like me!

First, it should be explained this ebook is a short,
cut to the bone sampling of some of the affiliate
marketing techniques for using PPC advertising
programs such as Google Adwords to sell affiliate
products. Although these marketing tactics can just
as easily be applied to selling your own products.

The writing is crisp and to the point. No fluff,
no filler, just step-by-step information on what
you should do to turn a profit in your Pay Per
Click advertising.

Second, this is not a book for beginners, you have
to know the lingo and be somewhat familiar with online
affiliate marketing to enjoy the full benefits. Although
a complete novice could take many of the points listed here
and use them, this ebook was written for those who know
their CTR from their CPC. If you're already scratching
your head this book is not for you. Instead, it is for
someone who wants advanced marketing techniques which
does require some marketing savvy to pull off.

Third, many of the marketing techniques in this book
are ruthless and may not be everyone's cup of tea.
It can be downright brutal, for example, there's
something called CAMPAIGN NUKING - where you go in
and steal an Adwords campaign from another marketer
and use this book's techniques to underbid them and
basically nuke their advertising campaign.

Another technique called the 'The Leveller' where
you ambush a marketing guru and take his customers
right from under his nose. Ingenuous ways of
making sure you get the affiliate click and sales
instead of the big name guru or vendor.

Personally I have been an affiliate marketer for
over 5 or 6 years now and making a good full time
living at it. My marketing model is slightly different
since I use organic search to target my keywords;
therefore the majority of my traffic and customers are
supplied free. Even so, I found many helpful hints
on how to improve my own online marketing.

You must also realize, building a content/organic
marketing system takes months (more likely years) to
create a profitable return. Using PPC programs like
Google Adwords or Yahoo! Search Marketing is a totally
different ball game and the returns can be almost
instantaneous.

You join an affiliate program such as ClickBank,
Commission Junction, Amazon... pick a product, create
an ad, find targeted keywords and then start a PPC
campaign... in a matter of hours you can be in business
promoting and selling your affiliate products online.

The Catch?

There is always a catch, otherwise everyone would
be quitting their day job and working on the net.
No boss, no daily drive, no nosy workmates, no measly
wages, no 9to5 daily grind... instead you would be
working at home or wherever in the world you would
love to be, you would be your own boss and most
importantly you would have plenty of money to burn.

So what's the catch?

You really have to know what you're doing or you
will lose money. PPC means you have to pay for each
click/visitor to your site or affiliate link... bid
too high or make no sales and you can lose your money
faster than you can say 'Quit your day job!'

However, there are those who have perfected the PPC
system and are making large sums of yearly income.
The authors (Chris & Ken )of this book are supposedly
bringing in over 7 figures a year from their affiliate
marketing.

After reading this book and examining the techniques
described, there's no reason to doubt that figure.
Although I would liked to have seen the flip side of
all those ClickBank earnings graphs, i.e. how much
advertising revenue was actually spent to generate
those sales? But I also have been marketing long enough
to realize if you know exactly what you're doing, you
can make a lot of money quickly with online affiliate
marketing.

The reason large sums of money can be made is because
you can scale up and duplicate any profitable campaigns.
Computers and automation can make handling thousands
of keywords/campaigns possible and easy. Once you have
figured out a profitable keyword/product/campaign just
do as the book suggests - rinse and repeat.

Anyone can take the techniques in this book and use to
them to increase their affiliate earnings. As an Amazon
affiliate, I really appreciated the points discussed and
as an affiliate marketer in general, there was a lot of
useful information I can use to increase my earnings.

Keep in mind, once you have a successful site and getting
plenty of targeted traffic, sometimes it is only a matter
of picking the right affiliate product or changing just
some simple words in your ads or on your site to greatly
increase your conversions.

Anyone can take the marketing techniques described
and set up their own online income source with the
possibility of finally killing that day job.

But remember there is a large learning curve and it
will depend (like everything in life) on your own
inventive skills and personal resources. You have
to be creative, manipulative, savvy and sometimes
downright heartless to succeed. The more ruthless
and merciless you are, the better your chances.

As mentioned before, this ebook is probably
not for you. Then again, I have always been
a bad judge of a person's character!


...

The author is a full time Internet Marketer, his main site is:
Internet Marketing Strategies
Don't even consider buying Day Job Killer without checking out
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Copyright © 2007 Titus Hoskins. This article may be freely distributed if this resource box stays attached.