Which Works Better -- Pay Per Click or Organic SEO?

There are two effective methods used by businesses to increase visibility online: Pay Per Click and Search Engine Optimization. Which works better?

Advantages of Pay Per Click:

• Pay Per Click can produce results more quickly - This is beneficial if you need to see results immediately and for businesses that are seasonal in nature.





• Budget wise, Pay Per Click campaign is a good investment than
  organic SEO. Traffic that is generated is specific to the desired result. With this campaign, you can work your way into many keywords which can target 100 or more.





• Pay Per Click campaigns generally involve business to business and high end, service oriented companies, not those geared toward a large consumer base. The concept of pay per click is much easier to grasp and understand better than organic SEO.





• Pay Per Click requires no contract. You are free to reallocate your money and investment elsewhere if you discover that the pay per click campaign is not providing the desired result.

• Organic search engine results tend to be seen as non-biased, and are able to provide visitors more valuable results.




• Organic SEO can give long term results and has greater impact if site is optimized properly. By implementing certain changes you can make your site easily accessible and available to search engines. The main trick is to design your site the way search engine robots (spiders) want to see it.






• Organic SEO although may be considered a tedious job can build permanent links back to your site that is guaranteed to boost your page ranking. It is all about link building on the web and the best way to go about it is through exchanging the links of your site with other relevant websites. The only weakness to the natural search engine optimization is the time required to generate links and "tweak" your web pages and keywords to get those prized high rankings you so desire. It can literally take months to finally see the results.





• Visitors tend to see pay per click as an advertising so you get better traffic with people clicking through natural search engine results.




• Organic SEO can boost your link popularity by getting links that point to your website. This gives lasting results and a significant increase in long term traffic.

In conclusion, pay per click is worth doing if you want to see immediate results although overall, it will only leave you with thinner margins. Organic SEO, on the other hand can increase your margins or return of investment over the long term.