I love work, I can watch it all day.
I am not scared of work, I have been known to approach within
arm's length of it on a number of occasions.
How often have you heard these remarks?
To a lot of people the word 'Work' is more than just a four
letter word. It is something that takes up more than a third of
their life. Something that has to be endured to provide for the
family. To put food on the table and to pay the rent and taxes.
To some others work is something that they look foreword to and
are not happy when something comes between them and their
passion.
The first group of people are, as a general rule, people who
work for wages. I was going to say that they worked for other
people. That would not have been true. No matter who you work
for, yourself or someone else, it's the money at the end of the
week/month that really matters.
The other group is comprised mostly of people who run their own
businesses.
The sad thing about this second group is that over thirty-five
percent of the self employed fail within the first three years
of starting their businesses.
IT DOESN'T HAVE TO BE THAT WAY.
Let us look at starting a business on the internet.
There are hundreds of thousands of people who would like to
start a business capable of giving a boost to their basic
income. Another few hundred dollars a month is all that they ask.
There are the others who need a full time income. People who are
desperate to get away from state handouts. Honest God fearing
folks who are down on their luck. They would like enough money
to live comfortably without having to constantly count the cost.
At the top of the list are those who insist upon nothing less
than a six figure income with plenty of time to spare to travel
or to pursue their hobbies.
Whichever section that you belong to, there are some things that
apply to you all.
·Firstly you will need the incentive to succeed. ·You will also
need the will to succeed. ·You will then require the knowledge
to succeed. That is just the basis, but if you can relate to the
above short list you are almost half way there.
Don't think that it is going to be easy. Nothing worth while is
ever easy. You are going to have to work hard during the initial
stages. Once you have it all set up and running, It will get
easier.
Let us start with the basics. First decide what you want to
sell. Then decide how you are going to sell it. Do you have a
product of your own to sell? Or will you be selling another
person's product on commission? Perhaps you will be offering a
service.
With a little experience you may decide to develop your own
product. Or maybe purchase one that you can sell and to keep all
of the profits.
Whatever it is, you will need to advertise. 'How'. There are so
many different ways.
All that I can do is to explain the various ways that I use.
Everyone has their own preferences. I have tried most of them
and have settled upon the following:
E-zine adverts. Choose a selection of e-zines that are relevant
to your product or service. You then have the choice of which
type of advert' to use. If you are a bit short of cash, the free
ad's will appeal to you. Use them by all means, free ad's are
better than no ad's at all. You will get a reasonable response.
It will also give you good practice writing the adverts. If you
can produce an advert that gets a good response in the free
section, it will surely get a much better response in the paid
advert section.
As soon as you can afford it, I would recommend that you start
doing top sponsor adverts on the various e-zines. I have found
these to be one of the best ways of promoting your product.
When using e-zine advertising, It is most important that you are
extremely selective in the ones that you use. Just because a
particular e-zine does not have a big readership it does not
mean that it is not worth advertising in. It is the quality of
the readership that counts not the quantity.
My favorite way of advertising is writing articles for e-zines.
This is recognized as the most effective method of reaching
hundreds of thousands of interested readers. Your article is
placed in a pool where the producers of e-zines look for free
content for their publications. They only take articles that
they feel will be of interest to their readers. They publish it
on the condition that they also publish your by-line at the
bottom of the article. This by-line tells the reader a little
about yourself plus the all important link back to your product
or service.
If you write a more general article it will be picked up by a
wider range of e-zine publishers. This often means that you will
continue to get response for a long time after its first
publication. But the readership will not be so selective.
Remember, e-zine articles are published at no cost to you, and
you can reach an audience of hundreds of thousands who will see
your by-line with its link back to you and your product.
If you can compose an article every month aimed at ezines
relevant to your website, you can be assured of a steady stream
of prospects who are interested in what you have to sell.
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Footnote: If you do decide to use 'free ads' whatever you do,
don't use your main e-mail address. You are sure to get a flood
of trash e-mail. Set up a spare e-mail account especially to
receive the replies.